Assistant Trade Marketing Manager

 
 
  Assistant Trade Marketing Manager 
 
 
 
 Ho Chi Minh
 
 
 
 
 1. Strategic Planning & Projects:
 Synchronize consumer strategies and On Trade channel strategies to increase demand and trade support for our profitable growth.Contribute to develop a trade channel strategy for Imperial Blue to be listed, displayed and activated (PROS-V) in a consistent manner in line with overall company guidelines and strategy, develop commercial planning calendar, to ensure that Imperial Blue is sold according to agreed priorities
 2. Budgeting & Control:
 Formulate operational plan with key activities and detailed budgets, track budgets, in order to ensure alignment with strategic guidelines and trade A&P efficiency without overspending.
 3. Business Information & Intelligence:
 Lead business environment watch, distribution channels and customer trends monitoring, customers / consumer insights from the field in order to ensure Imperial Blue offer's continuous alignment with market needs
 4. Activation & POSM Visibility:
 Implement visual merchandising (alignment with brand guidelines), develop seasonal schemes and promotion activities/ activations, be perceived as a legitimate “adviser” by the trade to engage outlets with consumers and provide added value to customers, in order to develop consumption of loyal target consumers and ensure attraction of new consumers:Activation planning & execution in HCM, Central and South provincesTrial/Sampling management and execution in HCM, Central and South provincesPOSM visibility management and tracking incl. GWP
 5. Digital Communications:
 Implement full year’s social media content calendar i.e. FB, YT, KOL channels to ensure on-brand communication and digital integration to support brand and trade activationsAssist PR amplification and communications for internal stakeholders
  Knowledge and Skills Requirements: 
 
  Education / Experience :
 BA in Marketing or equivalentAt least 3 years in Trade Marketing, Sales, Marketing at the equivalent positionExperience of work in multinational company, FMCG or beers/spirits industry is preferable
  Specific Knowledge :
 Fluency in English, high numeracy and computer literacyClear understanding of the concept of Sales and MKT in alcohol business or related fieldsExcellent and effective communication, presentation, problem solving, interpersonal and analytical skillsCan-do, Result-oriented, proactive mindsetLove to socialize, teamworkCan work under high pressure
  Business Understanding :
 Comprehensive understanding of consumer behavior, customer and category managementComprehensive understanding of the on-trade universe
 
 

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