Head of Influencer Marketing, Vietnam

Job Descriptions: 

• Lead Vero’s Influencer and KOL relations team.  

• Hire and manage Influencer relations experts 

• Elevate Vero’s knowledge and expertise in engaging with Influencers on behalf of brands and organizations in Vietnam 

• Understand marketing initiatives, strategic positioning, and target audience by working from a brief and generating ideas to present to clients. 

• Collaborate with clients and account teams to comprehend their business objectives and communication strategies. 

• Collaborate with other teams in developing IMC and marketing plans, analyzing results, and identifying opportunities. 

• Produce fresh, innovative work that translates complex ideas into digital experiences for visually sophisticated audiences. 

• Revise content and presentations, approve or reject ideas, and provide feedback to the team. 

• Collaborate with the account services team to obtain knowledge of the client’s requirements and translate strategies into a visual language that resonates with the target audience and expresses brand equity. 

• Provide day-to-day support for all influencer activities, including managing influencer databases and utilizing data-driven methods for influencer identification.  

• Conduct thorough analysis of influencer profiles to ensure alignment with brand values and objectives, providing relevant insights to support decision-making.  

• Collaborate closely with the Influencer and Key Opinion Leaders (KOLs) and strategic planning team to identify suitable influencers through insightful analysis.  

• Integrate data gathered from various social media channels and analytics tools to create comprehensive reports for evaluation and strategic planning purposes.  

• Manage communication with influencers throughout the duration of campaigns, ensuring smooth execution and timely completion including contract and work agreements negotiations.  

• Cultivate and nurture relationships with influencers through key programs and investments.  

• Review the content draft, Caption, and proof of the KOLs and influencer work regarding the client’s objective before publishing.  

• Monitor and evaluate the performance of influencer partnerships, analyzing metrics and  

• Manage and guide junior team members in delivering creative ideas, strategies, and content that align with clients' requirements. 

• Stay updated on industry trends, emerging platforms, and best practices in influencer marketing to continuously improve strategies and initiatives.  

JOB REQUIREMENTS 

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field;   

• At least 6-8 years of experience in influencer marketing, public relations, or digital marketing, with a strong track record of successful campaigns and team leadership. 

• Proven experience in managing a team, with the ability to mentor and develop junior staff. 

• Passionate about influencer marketing and staying ahead of industry trends,  


• Strong leadership and team management skills, with the ability to inspire and drive a team towards achieving goals. 


• Proficiency in analyzing data and metrics to evaluate the effectiveness of influencer campaigns and make data-driven decisions. 

• Creative and innovative, with a strong ability to think outside the box and bring fresh ideas to the table. 

• Ethical and professional, with a strong sense of responsibility towards both clients and influencers. 

TRAVEL AND PLACE OF WORK   

Work Location: Your primary work location will be at the Vero SuperCampus in Ho Chi Minh City, Vietnam, where the inspiring city views create an environment conducive to creativity and productivity. Occasionally, the Company may require you to work from other locations, and any additional expenses incurred will be reimbursed accordingly. 

OTHER BENEFITS  

• Unlimited Leave: Your allocated holiday time at Vero will be unlimited. We trust our people to use good judgment when given guidelines for making decisions about taking a holiday and we know that our teams work better when they can rest and take a proper break from work. Our goal is that every team takes an average of 15 days (minimum!) per person a year.   

• Flexible Office: All our employees can choose where they want to work on any given day, whether from the office, home, a coffee shop, or a yacht in the Pacific Ocean.   

• International Travel: We encourage our teams to travel for events and client work as much as possible. On any given year (non-pandemic that is), manager-level team members have the opportunity to visit some of our other offices, attend industry events, and follow their clients if they handle regional projects. 

• Thought Leadership and training: We sponsor team-members with training tools and resources, both internal and external and we even incentivize employees to complete classes. Details of training programs and incentives will be shared upon your onboarding. This includes training and development investments organized by the company as well as specialized programs that our executives may come across and feel is needed for their development. For example, this could be a program organized by a group such as PR WEEK, PRCA or a training program that focuses on business in general. Across the Vero group we are seeking new and better ways to help people develop careers – and of course this would apply to the Philippines too. 

• Health Insurance: The Company will provide a private medical insurance as a benefit. The actual package and structure of the insurance may be determined by the Company and at its sole discretion. 

• Mental Health Budget: We understand the importance of access to proper mental health support; all our employees can access a minimum budget of $500 USD per year for therapy with internationally trained psychologists. The access to this budget and the content of your therapy are 100% confidential, only you and your therapist know what is being said during sessions, of course. 

ABOUT VERO    

Vero is an award-winning communications consultancy that partners with some of the world’s leading brands, corporations, and non-profit organizations across Southeast Asia. Vero is dedicated to creating stories for companies and brands, which resonate authentically within the region’s unique digital ecosystems and fast-growing economies.    

Vero presence spans across Indonesia, the Philippines, Singapore, Thailand, and Vietnam, as well as an established partnership in Myanmar. With a dedicated team of over 200 professionals specializing in PR, social media, digital marketing, influence, data-powered consumer research, media buying, and creative services, we offer comprehensive solutions for businesses seeking to advance their brand’s footprint in Southeast Asia.     

Vero takes immense pride in our commitment to fostering a positive and empowering work culture, which was acknowledged in 2022 when Vero was recognized as the Best Independent Agency To Work For in APAC at the PRovoke Media Awards. In 2023, Vero further solidified its position by ranking among PRovoke Media’s Global Top 250 PR Agencies, securing the title of the second largest independent firm in Southeast Asia.     

Vero’s most recognized campaigns garnered Marketing Interactive’s Gold Award for Best Health and Pharmaceutical Campaign, PR Awards Asia’s Best Use of Digital (COVID-19), SABRE Awards Best Influencer Programs Endorsements, and the 2023 Travel & Lifestyle Award from PRCA APAC. Vero believes in the power of earned, so our communication work is crafted to be talkable for the right reasons.     

In 2021, Vero was named Southeast Asia’s Agency of the Year by PRovoke Media. In 2023, Vero Vietnam office won PRWeek’s PR Awards Asia Best Consultancy (Medium Size).   

Vero goes beyond conventional PR and comms practices by regularly producing research papers that explore the relationships between brands and audiences, digital trends, and emerging cultural impacts. Vero’s playbooks for brands cover various topics, including but not limited to food and health in Southeast Asia, managing disinformation threats, navigating the pitfalls of greenwashing and understanding the media ecosystem of esports.