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About The Company
Our client is a rapidly growing e-commerce business operating in the health and wellness sector. The company is known for its data-driven decision-making, operational excellence, and technological innovation. They offer an exciting opportunity for driven professionals to make a tangible impact on a rapidly growing business with ambitious growth targets.
Role Purpose
As a Senior Marketing Director, you will be the key driver of our client's growth and profitability in the Direct-to-Consumer (DTC) e-commerce space. The role's primary objective is to drive significant revenue growth while maintaining profitability. This position will also be responsible for leading and building a team of marketing operations professionals, managing the P&L of the DTC business, and optimizing paid traffic channels, including Meta Ads, Google Ads, Email Marketing, AppLovin, TikTok Ads, and Conversion Rate Optimization (CRO).
How We Measure Success
- Revenue Growth: Achieve ambitious revenue growth targets set by the company.
- Profitability: Maintain profitability targets established by the business.
- Team Expansion: Grow the Marketing Operations team from current headcount to target capacity.
- Product Launch Success: Achieve key product launch goals for major initiatives.
- Conversion Rate: Achieve a conversion rate improvement on key landing pages.
- Return on Ad Spend (ROAS): Achieve improved ROAS across paid media channels (Meta Ads, Google Ads, and TikTok Ads).
Reports To
CEO
Team Management
- Current team size: Core marketing operations team.
- Target team size: Expand to meet business growth needs.
Core Responsibilities
- Team Leadership: Lead, coach, and mentor a team of Marketing Operators, scaling the team as required. Hire, onboard, and train new marketing operators to meet team capacity goals.
- Revenue Growth: Drive Direct-to-Consumer revenue growth through paid traffic strategies and CRO.
- Paid Traffic Management: Oversee paid traffic initiatives, including Meta Ads, Google Ads, Email Marketing, TikTok Ads, and AppLovin, to maximize performance and ROI.
- P&L Ownership: Take full accountability for the DTC P&L, including managing advertising budgets and ensuring profitable unit economics.
- SOP Development: Develop lean and integrity-driven Standard Operating Procedures (SOPs) and dashboards for the Marketing Operations team. The goal is to reduce operational errors and increase team efficiency.
- Cross-functional Collaboration: Work with the Influencer Marketing team, Community Manager, and Video Editors to generate creative assets for paid media campaigns. Facilitate cross-team creative review sessions to optimize paid media performance.
Additional Responsibilities
- Succession Planning: Build successors by nurturing internal talent and ensuring long-term team stability.
- Operational Improvements: Identify and implement process improvements to enhance marketing operations efficiency.
- Strategic Advisory: Provide strategic advice to senior leadership on paid traffic initiatives and new advertising channels.
Requirements
Must-Have Requirements
- Education & Qualifications: Bachelor's degree in a related field. No specific certification is required, but the candidate must demonstrate strong action-oriented thinking (HOW) and strategic thinking (WHY) in decision-making.
- Professional Experience: 5-7 years of experience in senior marketing roles with a strong track record in DTC e-commerce marketing.Proven experience in senior marketing roles with a track record in DTC e-commerce marketing.
- Technical Skills: Hands-on experience with Meta Ads, Google Ads, Email Marketing, AppLovin, TikTok Ads, and CRO tools.
- Candidate Type: Plug-and-Play candidate only; no room for "potential" candidates with no practical experience.
Tools & Platforms: Proficiency in Google Analytics, Shopify, and performance measurement dashboards.
Nice-to-Have Requirements
- Regional Experience: Experience with U.S. or EU e-commerce markets.
- Technical Skills: Experience with Klaviyo, SEO optimization, and marketing automation tools.
- Growth Experience: Experience working in hyper-growth environments or startups scaling from Series A to Series C.
Behavioral Competencies
- Integrity: The No. 1 required quality.
- Data-Driven Decision-Making: Ability to make unemotional, logic-based decisions, while leading with authenticity and empathy.
- Discipline: High level of discipline with zero tolerance for undisciplined behavior.
- Mentorship: Ability to lead by example and develop junior team members into high performers.
- Psychological Understanding: Understanding how performance creatives work for each ad platform.
- Listening Skills: Make others feel heard and valued during discussions and team interactions.
Compensation and Benefits
- Salary Range: Competitive salary based on experience.
- Performance Bonuses:
- Monthly Bonus: Bonus opportunities based on company performance and profitability.
- Annual Bonus: Up to several months of salary, based on performance measured by key performance metrics.
- Equity Offer: Potential for equity for high-impact contributors.
Working Location
- On-site, Binh Thanh District, Ho Chi Minh City.
Working Hours
- Monday - Friday: 8:30 AM to 6:00 PM (most employees stay until 8:00 PM).
- Saturday (Culture Day): 6:30 AM to 12:00 PM.