Description:
Senior Medical Representative
Driving Performance - Has the responsibility to meet/exceed sales targets for assigned product(s) within the allocated territory through achievement of related Sales Excellence KPIs
Executing Customer Engagement Excellence (CEE) - focuses on executing in-clinic Sales Action Plan by way of Customer Engagement Model(CEM), implements off-clinic promotional activities assigned to
Description:
Senior Medical Representative
Driving Performance - Has the responsibility to meet/exceed sales targets for assigned product(s) within the allocated territory through achievement of related Sales Excellence KPIs
Executing Customer Engagement Excellence (CEE) - focuses on executing in-clinic Sales Action Plan by way of Customer Engagement Model(CEM), implements off-clinic promotional activities assigned to target Customers and thereby improves the Customer relationship. Implement MKT plan , CRM plan. Delivery key product messages to right customers . Implement Engaging Our Customers Project & CEM selling skill successfully.Maintain business relationship with key customers.
Tender Management: Work closely with KA to achieve tender objective in assigned territories ( KA and non KA hospital).
Adhering to Compliance , Code of Conducts and Policies - Is responsible to ensure that all company and industry compliance topics/requirements are understood adhered and established local processes followed
Duties & Responsibilities:
1. Promotion Achievement in assigned territory, Product: Pradaxa & Sifrol
Achievement of TOTAL year-end promotion budget
Achievement of PER PRODUCT annual promotion budget
2. Delivery of CRM/ Veeva KPI
REACH achievement
FREQUENCY achievement align with assigned details
# of working days in the field
Accomplishment of Post Call Notes, Quarterly SAP Planning submission
3. Customer Relationship Management (using IMMPACT per product CVM segments)
Has good relationship with key customers in territories Capability to contact customer directly to invite customer as speakers and Take care speakers to attend events
Veeva Survey on Potential and Adoption
Planning & Implementation of Off Clinic promotional activities within the assigned territory / area (Monthly, Quarterly, Annual)
KOL management and development(to maintain and
build strong relationship with the assigned key opinion leaders coordination with Medical Societies and other institutions
Customer Profiling/customer Preferences – Off Clinic activity based on CVM segment and profile of the target doctor
4. Knowledge (Product , Market and Competition) and Selling Skills (CEM) in line with Marketing strategies
Good product, disease, territory, regulation knowledge. Good presentation and negotiation skills with KOLs, Key customers
Monthly Quiz covering Product Knowledge, Clinical Trials, Competitive Information (Differential Advantage vs. Competition)
5. Adherence to Policies and guidelines related compliance and Internal Code of Conduct
Adherence to the BI Compliance policy / local Pharmaceutical Marketing Practices
Adherence to Anti-Corruption Policy
Adherence to BI Code of Conduct Policy
6. Regular reports
On time monthly sales report to supervisor with performance & gap analysis, action plans and competitors information
Reports required from the Reps to be submitted regularly(may vary from country to country such as regular competitive reports on activities and FTE
- At least 2 years experience in Pharma Industry, have experience in CVM field as advantage
- Customer Relationship Management
- Have ability to work independently and under pressure
- Good at communication and presentation
- Well-collaboration between cross-functional team.
Who we are: At Boehringer Ingelheim we create value through innovation with one clear goal: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company, we focus on long term performance. We are powered by 50,000 employees globally who nurture a diverse, collaborative and inclusive culture. Learning and development for all employees is key, because your growth is our growth.
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