Our client is a hyper-growth startup in the field of digital asset security, threat detection, and fraud prevention seeking a Senior Product Marketing Manager, APAC to work from one of their global offices.
In this role, you will be responsible for developing and executing go-to-market strategies that drive product adoption and revenue growth. Additionally, you will analyze market trends, gather customer insights, and collaborate with cross-functional teams to ensure product offerings align with business objectives.
Please note that this is a hybrid position open to candidates from Bangkok, Ho Chi Minh City, and Metro Manila only.
KEY RESPONSIBILITIES:
- Design and execute go-to-market plans to increase solution adoption, drive revenue, and establish a competitive edge in key markets.
- Create compelling product positioning and value propositions for diverse audiences, including global enterprises and financial institutions.
- Collaborate with Product teams to refine roadmaps based on customer feedback, competitive research, and market trends.
- Develop training materials, tools, and resources to empower sales teams in the region.
- Create high-quality content such as whitepapers, case studies, presentations, and marketing collateral that educates customers and showcases product capabilities.
- Lead end-to-end strategies for launching new products and features, ensuring alignment across teams for maximum market impact.
- Occasionally act as a spokesperson at events, webinars, and conferences - sharing insights and establishing thought leadership.
- Define success metrics for campaigns and product initiatives, leveraging data to evaluate effectiveness and adjust strategies as needed.
QUALIFICATIONS:
- Minimum 7+ years of experience in product marketing with a focus on fintech, SaaS, cybersecurity, or blockchain solutions.
- Previous leadership roles driving cross-functional initiatives for global teams including Product, Marketing, and Sales.
- Strong understanding of blockchain technologies, digital assets, and the evolving security landscape of decentralized finance.
- Exceptional writing and speaking abilities, with a knack for producing engaging and informative content.
- Fluent or near-fluent in English.
- Bachelor's degree in Marketing, Business, or related fields preferred.
If you are qualified and interested, we kindly invite you to apply. In the meantime, consider following our company page at linkedin.com/company/go-sage for more updates and relevant opportunities.
Competitive benefits - negotiable upon further interviewing.