Tiktok Livestream Operator

Our client specializes in health and beauty products, with a strong focus on e-commerce development. This company operates as the Vietnamese branch of a Singapore-based enterprise. The parent company in Singapore has established a presence across major Southeast Asian markets, primarily engaged in the big health industry, offering health supplements and nutritional products.

As a TikTok Livestreaming Operator, you will be responsible for managing and optimizing TikTok live-streaming activities and enhancing sales conversions. The ideal candidate should have a TikTok e-commerce live-streaming experience, be familiar with live-streaming strategies, data analysis, and host management, and be able to develop effective live-streaming operation strategies to drive GMV growth. Candidates with e-commerce live streaming experience and fluency in Chinese or English are preferred.

Main responsibilities:

Live Streaming Planning & Execution:

• Manage daily operations of TikTok live streaming, including content planning, scripting, and event coordination to maximize performance.
• Monitor live stream performance, analyze key metrics (viewership, engagement, conversion rates), and optimize content and strategies.
• Leverage TikTok traffic mechanisms to increase live streaming exposure and enhance organic traffic acquisition.
• Handle product selection, pricing, and promotional planning to boost live streaming GMV and ROI.

Host & Team Management:

• Recruit, train, and manage live stream hosts, improving their sales performance.
• Monitor host performance, optimize live selling scripts, and enhance user engagement and conversion rates.
• Coordinate with photographers, video editors, and co-hosts to ensure high-quality live streams.
• Conduct post-stream analysis meetings to summarize learnings and continuously improve team performance.

Marketing & Data Analysis:

• Develop TikTok live-streaming promotion strategies, leveraging paid ads, influencer collaborations, and community marketing to increase traffic.
• Analyze live streaming data, including watch time, engagement rate, and conversion rate, and propose optimization strategies.
• Stay updated on market trends and competitor strategies, adjusting operations to maintain competitiveness.
• Research TikTok platform rules and incentives to maximize platform benefits.

Main Requirements:

• Language: Fluent in Chinese or English, and Vietnamese (listening, speaking, reading, and writing)
• Education: Bachelor's degree or above in Marketing, Media, E-commerce, or related fields.
• Experience: At least 1 year of experience in TikTok live-streaming operations or e-commerce live-streaming with proven sales success.
• Live Streaming Expertise: Familiar with TikTok live streaming mechanisms,including traffic distribution, engagement strategies, and host management.
• Strong data analysis skills, capable of optimizing strategies based on live stream performance.
• Excellent teamwork and cross-functional collaboration skills.
• Highly adaptable and able to thrive in a fast-paced e-commerce environment.