Assistant Brand Manager

About the Role:

The Assistant Brand Manager plays a pivotal role in driving new product development across Australia and New Zealand. This role shapes marketing and media plans, contributes to brand strategy, and collaborates with cross-functional teams to deliver outstanding results in a dynamic FMCG environment.

Main Responsibilities:

• Lead the development of marketing and media plans and shaping the future product range


• Understand shopper and consumer needs, conducting financial evaluations, and ensuring supply availability


• Contribute to the definition and execution of brand plans, including media planning


• Consolidate data from multiple sources to develop actionable recommendations aligned with brand strategy and sales objectives


• Manage the A&P budget and recommend optimisations as needed


• Lead operational projects, including new SKU development


• Conduct analysis and post-activity reviews, providing recommendations to enhance brand market share and profitability


• Collaborate with internal functions such as sales, logistics, and regional marketing


• Actively participate in the Ferrero ANZ Marketing Community and support the regional marketing team on ad hoc project

About You:

• University degree in Marketing or Business


• Experience in brand management or marketing, with a strong understanding of the Australian FMCG market


• Proven track record in new product development (NPD), brand campaigns, implementation, and analysis


• Strong analytical skills, including experience with scan data and consumer research. Familiarity with Circana and/or Nielsen is an advantage


• Exposure to P&L management and experience managing A&P budgets


• Excellent project management, presentation, and business writing skills


• Goal-oriented, with a drive to deliver exceptional results


• A strong team player with a willingness to learn and grow


• Independent, proactive, and self-motivated


• Advanced MS Office skills; Power BI is considered a plus

Our Benefits & Perks:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

Find out more here.