Boutique Director

The present and future of Audemars Piguet are built on the invaluable contributions of all our talents. Inspired by the wealth of our past, we are excited about the endless possibilities that our future holds. Together, we are resolutely forward-thinking and strive for excellence in all areas of our business.

If this journey inspires you, come chart your own path within our family and let’s continue creating the extraordinary. Together, let's write the next chapter of your career!

Within the boutique, your main mission will be to drive its overall performance by delivering an exceptional and highly personalized customer experience, achieving business objectives and leading a team to excellence, in full alignment with Audemars Piguet’s standards, values and retail vision.

As Audemars Piguet’s first official boutique in Australia, this role represents a unique opportunity to establish and develop the brand’s presence in the market, setting the foundation for long-term growth and desirability.

In this context, you will be responsible for:

• Driving the overall performance of the boutique while increasing traffic, market share and overall profitability
• Ensuring an exceptional and consistent customer experience across the entire client journey, in line with brand standards
• Acting as a brand ambassador and establishing Audemars Piguet as a reference for top-tier clients in the Australian market
• Implementing retail strategies, guidelines and processes to ensure operational excellence and business performance
• Building and developing a high-value client base from the ground up, with a strong focus on HNW and top-tier clients
• Defining and executing client strategies including acquisition, segmentation and long-term client development
• Driving client engagement through targeted activations, partnerships and personal networks within the local luxury ecosystem
• Monitoring and managing the client database (CRM) to support client development and engagement
• Managing boutique performance through close monitoring of KPIs, sales pipeline and conversion
• Analyzing local market trends and competitor activity to identify opportunities and drive business decisions
• Leading, coaching and developing the team to ensure engagement, performance and achievement of objectives
• Fostering a high-performance culture based on accountability, collaboration and excellence
• Maintaining a strong on-floor presence, ensuring excellence in service, storytelling and client journey at all times
• Overseeing boutique operations to ensure seamless execution and alignment with brand standards
• Building strong relationships with internal stakeholders to ensure alignment with local, regional and global priorities
• Ensuring full compliance with internal policies, operational standards and corporate governance requirements

• Minimum of 10 years of experience in luxury retail or hospitality, including significant leadership responsibilities
• Proven leadership experience in managing boutique or flagship environments with strong commercial accountability
• Strong client-centric mindset with extensive experience engaging HNW or VIC clientele
• Established network within the Australian luxury and high-end ecosystem
• Proven sales and business acumen with the ability to drive performance, manage KPIs and deliver results
• Strong experience in client development, events and relationship management within a luxury environment
• Strong leadership skills with the ability to build, motivate and develop high-performing teams
• Entrepreneurial and hands-on mindset, comfortable operating in a launch or growth environment
• Excellent interpersonal and communication skills with the ability to influence and engage stakeholders
• Strong analytical mindset with a solid understanding of business performance and client metrics
• Proficiency with retail tools and CRM systems
• Willingness to travel within Australia and internationally when required

Audemars Piguet offers a competitive and comprehensive compensation and benefits package. 

Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.