Digital Brand Manager - FTC

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs


• Thrive your way with flexible work options


• Make your mark in a high-performing, values-led team

Independent Brands Australia (IBA) is the retailer arm of Metcash's liquor pillar. We're the largest network of independent liquor retailers in Australia, supporting Cellarbrations, The Bottle-O, IGA Liquor, Porters Liquor, Thirsty Camel and Duncans.

At IBA, being part of something bigger means making a real difference to local retailers, businesses and the community. We support a wide range of independently owned liquor stores, helping them compete with the large chains and thrive in a dynamic market.

When you join the IBA network you’re not just working with a family business, you’re getting backed by the strength of the Metcash Group. Whether you're on the retail floor, in store support or behind the scenes, you're helping to champion successful independents across Australia.

About the Opportunity

Join a high-performing digital marketing team on an 8-month fixed-term contract, where you'll have the opportunity to shape and deliver impactful digital campaigns across some of Australia's leading liquor retail brands. As the Digital Brand Manager, you will draw on your digital marketing expertise, and work closely with suppliers, media agencies, and cross-functional teams to drive customer engagement, commercial outcomes, and brand growth across multiple digital channels. Based in Macquarie Park with 3 days per week in the office, this role offers the chance to make a meaningful impact while being part of a collaborative and supportive team.

In this Role

• Spearhead the development and execution of IBA's digital strategy across key banners (Cellarbrations, The Bottle-O, IGA Liquor, Thirsty Camel, and Porters Liquor) focusing on brand, value, supplier, loyalty, and ecommerce/quick commerce across various platforms. Note that the banners are shared between two roles.


• Manage day to day copy instructions of social, digital catalogues, and feed into always on paid search strategy


• Lead social moderation/ community management on allocated banner groups


• Feed into campaigns team on the right digital execution strategy to deliver to the objectives, including working with the digital team on landing page layout, ecommerce and creative


• Commercialise the digital program through the sale of digital services and placements to suppliers via IBA360 programme


• Building out cross-channel go-to-market plans aligning to supplier’s objectives, IBA objectives, and available spaces to book across our channels. This includes liaising with suppliers on upcoming promotions and managing asset delivery with suppliers 


• Work with our agency partners, retailers, and studio to create and deliver paid & organic content as well as book and review paid media plans

You’re Likely a Match If

• 3-5 + years digital marketing/media experience across display, content, social, ecommerce


• Proven experience in developing go-to-market strategies and successfully implementing digital campaigns


• Passionate about creating engaging content for social platforms


• Strategic thinker with strong stakeholder engagement and presentation skills


• Results and performance focused with strong analytical skills


• Strong attention to detail


• A collaborative team player with the ability to work cross-functionally, while maintaining a strong sense of ownership and accountability

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

Career Growth: Endless learning and development opportunities

Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

Mental Health: Gold accreditation by Mental Health Australia

Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger!

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support.

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

#INFLA #LI-NS1