Digital Engagement Manager

ABOUT WILSON PARKING:

Join Wilson Parking for more than just a job. You'll be part of Australia’s top Parking Operator, where we prioritize our people and customers, pushing industry boundaries with innovation. Whether it's pioneering online booking services or our award-winning app, we're committed to making parking seamless in every city.

Our pride lies in our technology, car parks, and exceptional service, but above all, in our inclusive team culture. Join us for comprehensive training, personal development plans, and the opportunity to thrive in one of Australia’s leading organizations.

ABOUT THE ROLE:

• Full-time permanent position.


• National role


• Sydney CBD working location.


• Competitive Salary

As our Digital Engagement Manager, you'll play a key role in shaping the future of Wilson Parking's digital customer experience. Working closely with the GM Channels & Products, you'll lead initiatives that attract new customers, convert digital visitors into loyal users, and create seamless experiences across Spott and our growing suite of digital products.

This is a hands-on, commercially focused role where you'll use customer insights, data and personalisation to optimise the end-to-end digital journey, increase digital adoption and drive customer engagement. If you're passionate about creating exceptional digital experiences that deliver measurable business outcomes, this is an exciting opportunity to make a real impact.

DUTIES & RESPONSIBILITIES:

• Develop and execute digital acquisition strategies to grow Wilson Parking's customer base across web, app and digital channels.


• Optimise customer acquisition funnels and improve conversion from anonymous visitors to registered users across Spott and other digital platforms.


• Own and enhance the end-to-end digital customer journey, delivering seamless user experiences that increase engagement, conversion and repeat usage.


• Design and deliver personalised customer lifecycle campaigns that drive acquisition, activation, retention and re-engagement.


• Leverage CRM, marketing technology and customer insights to deliver data-driven, personalised digital experiences.


• Partner with Product, Data, Commercial and Marketing teams to identify opportunities, optimise performance and deliver measurable business outcomes.


• Monitor digital performance, customer behaviour and campaign effectiveness, using insights and experimentation to drive continuous improvement and commercial growth.

ABOUT YOU:

• Proven experience in digital growth, performance marketing, customer experience or digital optimisation.


• Demonstrated success driving customer acquisition, conversion and digital engagement through data-driven strategies.


• Strong experience with conversion funnel optimisation, A/B testing, experimentation, and web or app analytics.


• Hands-on experience with CRM, MarTech and analytics platforms such as HubSpot, Salesforce or similar.


• Commercially focused, with the ability to translate digital initiatives into measurable business and revenue outcomes.


• Highly analytical with a passion for using customer insights, data and AI tools to optimise performance.


• Excellent communication, stakeholder engagement and presentation skills.


• Tertiary qualifications in Marketing, Business or a related discipline.


• Minimum five years' experience in digital marketing, customer growth or a related field.

 If you are interested in this opportunity, click on apply and submit your resume today!

At Wilson Parking, we are building a workforce that is representative of the community we protect. We welcome people from diverse backgrounds and are committed to supporting our Aboriginal and Torres Strait Islander Peoples with employment and career opportunities.  We have an inclusive culture where innovation and teamwork are encouraged.  If you wish to make a positive change in your community, contact us today.