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The Role:
As part of the wider Digital Marketing & eCommerce team, the Digital Marketing Lead is responsible for translating strategy into outcomes across CRM, paid performance, affiliate, and loyalty, driving growth by bridging high-level objectives with hands-on execution. With a big focus on retention and CRM, you will own the strategy and execution of Showpo’s conversion funnel support flows, and customer lifecycle marketing programs - email, SMS, App Push, Loyalty Program, and personalisation across AU, US, & UK. The main aim of this role is to drive growth through retention strategies by optimising flows, campaigns, segmentation and digital audience strategies, while ensuring Showpo’s loyalty program evolves to meet customer expectations across multiple global markets. You'll be deep in Klaviyo and Yotpo day to day, and you'll be one of the clearest voices of our customer inside the business - Showpo's tone is distinctive, and getting it right across markets, funnel stages, and cultural moments matters as much as the platform and data skills. This role works closely alongside the Senior Digital Marketing Coordinator and is responsible for the strategic and performance accountability layer above her execution work. You’ll be managing key agency relationships, project managing, running vendor evaluations, and keeping the weekly performance rhythm running.
Day to day, you will:
- Lead global CRM strategy and execution across email, app push and SMS in AU, NZ, US and UK, with a strong focus on retention, new customer onboarding, loyalty and personalised post-purchase journeys
- Manage and optimise Showpo Society, our loyalty programme, across AU, NZ, US and UK
- Drive personalised customer journeys across Showpo’s website, cart, and checkout stages using Nosto
- Own reporting on CRM and loyalty KPIs: open/click rates, revenue, deliverability, churn, CLTV, repeat purchase and loyalty redemption
- Own and evolve Showpo's tone of voice across every CRM touchpoint, ensuring copy reflects the brand and resonates with the customer in each market
- Work with Digital Marketing coordinator on affiliate strategy around campaign calendar, publisher development, performance reporting and commission strategy
Who are you?
4+ years experience in Digital or CRM roles (retail/eCom a must)
Proficiency in Klaviyo, email automation platforms, and customer segmentation
Strong analytical skills with ability to interpret data and translate insights into actionable strategies
Experience with A/B testing methodologies and campaign optimisation
Excellent written communication skills for email copywriting and campaign development
Experience setting up CRM strategies and lifecycle flows from scratch
PERKS!!!
Hybrid work environmanet - 3 days from home and 2 in the office!
50% staff discount, monthly staff sample sales, dog-friendly office, plus discounts at places such as Peaches Pilates studios and the cinema!
Showpo paid 24/7 GP access through our Updoc employee healthcare benefit! (Including prescriptions and referrals sent straight to your phone)
Enjoy financial advice and discounts through our Commbank Workplace Banking Program
We encourage our team to make time for fun - from Games Night and Parties to Friday bubbles and our “I S**t Rainbow” recognition awards
Plus: brekkie bar, EAP mental health support, Showpo Coffee Club, Showpo Wellness Club
What matters to us - we support The Hunger Project through our donations, staff sample sales, yearly edits and awareness.
We were recently the first ever business in Australia to gain our "Endometriosis friendly" workplace accreditation through Endometriosis Australia
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