Head of Performance Marketing

About the Company

We are a fast-growing D2C consumer brand that has built real momentum over the last few years. Strong product. Loyal customers. A growth engine that actually delivers.

This is not a brand that hides behind vanity metrics. The focus is on outcomes. Revenue. Efficiency. What is actually driving growth.

The team is lean, sharp and moves quickly. No layers slowing things down. No politics. Just people who like building and shipping.

The business is now stepping into its next phase. More budget. More channels. Bigger bets.

What worked to get here will not be enough to scale further. That is where you come in.

About the Role

This is a true ownership role.

You are responsible for building and scaling the performance engine across paid channels. Strategy, execution and results all sit with you.

You will go deep when needed and zoom out when required. You will know when to test, when to scale and when to cut.

What You’ll Own

• End-to-end performance marketing strategy across Meta, Google, TikTok, YouTube and emerging channels

• Multi-million dollar budgets with accountability for CAC, ROAS, and growth

• Agency + in-house execution model

• Creative testing and experimentation frameworks

• Attribution, tracking, and performance measurement

What You Bring

• 5+ years in performance marketing, ideally in D2C or high-growth environments

• Proven experience managing and scaling large budgets

• Strong commercial mindset (CAC, LTV, contribution margin)

• Deep hands-on knowledge across key paid platforms

• Experience managing agencies and/or building internal teams

• Ability to balance speed, experimentation, and structure

Why This Role

• Full ownership of a meaningful growth budget

• Real influence on business direction and scaling strategy

• Freedom to test, iterate, and make big bets

• High-performance, low-ego team