Hospitality Marketing and Entertainment Executive

Join the team shaping the future of Australia’s game

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.

At Marvel Stadium, that impact extends to one of Australia’s leading sports and entertainment venues. From AFL match days to concerts, international sport, major events, functions and precinct experiences, your work helps bring millions of patrons together and deliver memorable moments in the heart of Melbourne.

What you’ll own

Marketing strategy and campaigns

• Develop and deliver a hospitality marketing strategy and campaign calendar across dining and precinct activations


• Lead integrated campaigns across digital, social, CRM, PR and events to drive bookings and engagement


• Monitor performance and use data and insights to optimise campaigns and inform future activity  

Entertainment and guest experience

• Design and deliver entertainment programming and curated experiences aligned to audience segments


• Deliver showcase events and activations that highlight venue capabilities and attract new audiences


• Play a hands-on role in event delivery and hosting during key experiences

Brand and experience stewardship

• Oversee in-venue branding, storytelling and overall guest experience for key hospitality venues


• Capture and use customer insights to continuously enhance the visitor experience

Stakeholder and partner management

• Build strong relationships with hospitality partners and precinct stakeholders to deliver coordinated activations  


• Lead cross-promotions and seasonal campaigns aligned to key calendar moments

Performance and reporting

• Track KPIs including visitation, revenue impact and campaign performance


• Provide insights and recommendations to inform planning and investment decisions

What you’ll bring

• Proven experience in hospitality, venue or precinct marketing


• Strong stakeholder management skills and the ability to build effective partnerships  


• Excellent communication and storytelling capability, with a clear focus on customer experience


• Experience delivering integrated marketing campaigns across multiple channels


• Confidence working in a fast-paced environment and managing multiple priorities

Desirable:

• Experience within hospitality, entertainment or live event environments


• Established networks within hospitality, media or entertainment sectors

Why you’ll love being on our team

What you can look forward to:

• Play The Day Your Way, our flexible approach to working life


• My Development, with coaching, mentoring and ongoing learning


• Play Well, our health and wellbeing programme


• My Benefits, with access to partner offers and discounts


• AFL Silver Memberships for permanent team members


• 6 months paid primary parental leave with no qualification period

Everyone has a place here

Our game brings people together, and we want our workplace to do the same.

We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

Whether you're a footy fan or new to our game, we welcome everyone to apply. We know great candidates don't always tick every box – if this role excites you, we encourage you to apply, even if your experience doesn't perfectly match the job description.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

Ready to play your part?

Applications close 10 July 2026