Marketing Lead - APAC

Company Description

ApprovalMax is award-winning B2B software used by businesses around the world to approve bills and expenses. It streamlines the approval process for decision-makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, QuickBooks Online, and NetSuite to unlock powerful efficiencies for approvers and finance teams. The company is globally recognized and has won ’Xero App Partner of the Year’ four times since 2020 in different countries.

Job Description

We’re seeking an experienced field marketing professional to join our Marketing team to own and drive our marketing efforts in the APAC region. This role is pivotal to drive APAC revenue, brand and sales enablement initiatives in partnership with the wider marketing team and local revenue team. You’ll bring expertise in B2B marketing to support the strategy development and take the lead in executing this within your region across events, webinars, campaigns, sponsorships, partnerships and content.

The Role

• Regional Field Planning & Execution: Develop and implement integrated field marketing plans that align with revenue objectives and regional opportunities.

• Event Management: Plan and execute in-person and virtual events (e.g. trade shows, roadshows, partner events, customer meetups, executive dinners).

• Opportunity & Partnership Development: Identify and pursue new regional marketing opportunities and strategic partnerships to support revenue growth and strengthen brand presence.

• Sales Enablement: Partner with sales teams to create region-specific messaging, collateral, and campaigns that generate and accelerate pipeline.

• Campaign Localisation: Adapt and localise global campaigns for regional audiences, ensuring alignment with local trends and needs.

• Data & ROI Tracking: Monitor campaign performance metrics, report on KPIs, and optimise for continuous improvement.

• Cross-functional Collaboration: Work closely with Product Marketing, Demand Gen, Partner Marketing, and Sales teams to ensure a cohesive approach.

Requirements:

• 3+ years of experience in B2B marketing or regional marketing roles, preferably in SaaS or technology sectors

• Strong understanding of local business culture with specific knowledge of the accounting/finance ecosystem, particularly platforms such as Xero, NetSuite and/or QuickBooks

• Proven track record of planning and executing successful regional marketing initiatives that drive revenue growth

• Experience managing events, webinars, and regional campaigns from concept to execution

• Strong project management skills with ability to handle multiple initiatives simultaneously

• Excellent communication skills with ability to build relationships across sales, customer success, marketing and external partners

• Experience working with CRM, design tools and marketing automation platforms (such as Canva, Figma, Hubspot)

• Data-driven approach to marketing with ability to track, measure and report on performance

• Self-motivated with ability to work independently in a region-specific role

What we offer:

• Health & Wellbeing Benefit Stipend

• Home Office Setup - one off £500 reimbursement, post probation

• 26 days of paid time off

• 1 additional day off for your birthday

• Service-years recognition financial reward

• Flexible working hours