Online and MarTech Enablement Manager

About us

At Officeworks, we bring big ideas at low prices to life for our customers, team, communities, and stakeholders. Founded in 1994 in Richmond Victoria, with more than 170 stores nationwide, a digital platform offering over 40,000 products, a national call centre and a dedicated business solutions team supporting micro, small and medium-sized businesses start, run and grow , we help Australians work, learn, create and connect, wherever and however they choose to shop.  From technology, office supplies and furniture to education, art materials and essential services like Print & Create and on‑site or remote tech support through Geeks2U, we deliver easy, engaging and customer experiences every day.  Our success is powered by more than 9,000 passionate team members. We are deeply committed to their safety, wellbeing, and career growth, while operating responsibly, giving back to the communities we serve through strong national and local partnerships, community fundraising, and a clear commitment to reducing our environmental impact and sourcing sustainably for the future.

About the role

• Opportunities to shape the future of digital and data-driven experiences 

• Be part of a high-performing, collaborative team that values innovation, excellence, and accountability 

• Work on impactful projects that directly influence customer experience and business growth 

We’re looking for a commercially driven and customer-focused Online & Martech Enablement Manager to lead key digital initiatives across our website and native mobile app. In this role, you’ll own the end-to-end lifecycle of high-impact online and martech projects, identifying opportunities, building business cases, and driving delivery to unlock incremental sales, improve customer experience, and optimise operational efficiency. 

You’ll sit at the heart of the business, partnering with teams across eCommerce, IT, Commercial, Digital Marketing, Finance, and Customer Experience to prioritise and deliver initiatives that drive measurable growth. 

This is a 12-month fixed-term position based in Chadstone, offering a hybrid working arrangement (3 days per week in the office). 

As an Online & Martech Enablement Manager, you will:  

• Identify and prioritise digital initiatives to drive incremental sales, conversion, and profitability  

• Develop business cases and secure stakeholder approval across the organisation  

• Analyse customer behaviour, market trends, and performance data to uncover growth opportunities  

• Drive improvements across key eCommerce metrics (traffic, conversion, average order value, margin)  

• Own and optimise the online experience, including checkout and customer journey enhancements  

• Lead cross-functional delivery of digital initiatives, collaborating with tech, design, and marketing teams  

• Drive personalisation and martech optimisation to unlock value from customer data and increase known customers  

• Build strong stakeholder relationships and report on performance, ROI, and insights to senior leadership 

About you

You are a strategic thinker with strong commercial acumen and a passion for delivering outstanding digital experiences. You’re confident influencing stakeholders and thrive in a fast-paced, cross-functional environment and bring extensive experience in digital marketing and eCommerce, including recent ownership or management of an online store within a retail environment.  In addition, you will bring:  

• Strong experience in eCommerce, digital product management, or martech, including 3-5 years managing an eCommerce store within a retail environment (agency or in-house) 

• Strong analytical skills with ability to turn data into actionable insights   

• Has worked on website improvement projects and/or developed online range/content  

• Proven understanding of how to promote and sell effectively through digital channels 

• Commercially driven with a customer-first mindset and focus on online growth  

• Experience building business cases and delivering projects end-to-end  

• Highly collaborative, with strong stakeholder engagement and influencing skills  

• Knowledge of digital marketing, SEO/SEM, and analytics tools (Adobe/Google), with JIRA/Confluence experience desirable 

Our culture

If you’re searching for an organisation that’s truly committed to its people, where you can thrive in a culture of togetherness, then join Officeworks and let’s make bigger things happen – for all of us!  We celebrate our teams’ uniqueness by offering genuine team member benefits to the Officeworks family:

• We’re all about giving you the flexibility you need to keep things balanced to suit your individual needs. 


• Enjoy generous discounts across Officeworks, Geeks2U, Bunnings, Kmart, Target and the wider Wesfarmers brands.


• Access to our Officeworks benefits program for exclusive discounts and perks across entertainment, travel, lifestyle, and health.


• Our Growing Families Policy supports team members during the exciting and challenging times of expanding their family


• We prioritise safety, mental health and wellbeing, offering access to our Employee Assistance Program (EAP) as well as other ongoing programs


• OurFlexible Public Holidays Policy supports those who observe cultural or religious holidays different from the standard public holidays in Australia


• Take advantage of outstanding learning and development programs to support your career growth


• Explore fantastic career opportunities across the broader Wesfarmers Group.

At Officeworks, we operate best when our team represents the communities we serve.  We proudly commit to providing a safe and supportive work environment for our team.  We encourage applications from all candidates of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), people with disabilities, and the LGBTQI+ community.

#LI-HYBRID