Public Relations Senior Account Executive

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About the Role 

At Burson, our Consumer team sits at the intersection of culture, conversation and creativity, delivering campaigns that people genuinely engage with and talk about. As a Senior Account Executive, you’ll play an active role in shaping integrated campaigns across earned media, influencer, social and digital channels for some of the world’s most recognised brands. 

Working closely with Account Directors and Client Leads, you’ll help bring ideas to life through media engagement, creator partnerships, activations and content that drives real audience connection and cultural impact. 

This is a fast paced, high visibility role where no two days look the same. You’ll build strong media and creator relationships, contribute ideas that elevate campaigns, mentor junior team members and gain exposure across the full agency landscape, from strategy and content through to reporting and new business. 

We’re ideally looking for a Sydney based Consumer focused SAE with strong PR fundamentals and a passion for the evolving media and digital landscape. Experience or interest in areas such as influencer engagement, data and intelligence, social/content, paid social or earned creative will be highly regarded. 

If you’re someone who thrives in a collaborative environment, loves spotting trends before they peak and wants to grow within a global communications agency working on iconic brands — we’d love to hear from you. 

What You’ll Do 

• Help bring integrated consumer campaigns to life across earned, influencer, social and digital channels


• Build strong relationships with journalists, creators and key industry contacts to secure standout coverage and partnerships


• Develop compelling media materials, pitches, social copy and campaign content that cuts through crowded feeds and headlines


• Support the execution of events, launches, creator activations and brand experiences


• Stay across cultural moments, trends and platform behaviour to help shape relevant campaign ideas and opportunities


• Track campaign performance, monitor coverage and contribute to insightful reporting and recommendations


• Build trusted client relationships through proactive communication, organisation and strong attention to detail


• Mentor and support junior team members while contributing to a collaborative and positive team culture


• Contribute to new business opportunities, agency initiatives and creative brainstorms  

Experience That Contributes To Success 

• Experience within PR, communications or integrated agencies, ideally across consumer or lifestyle brands


• Strong media relations and storytelling capabilities with confidence pitching to media and creators


• Understanding of the evolving earned, influencer and social landscape


• Excellent writing skills across media, social and digital formats


• Highly organised with the ability to manage multiple priorities in a fast paced environment


• Strong attention to detail, communication skills and client servicing fundamentals


• Commercial curiosity and enthusiasm for culture led and integrated campaigns  

Plus One Capability (Essential) 

You bring strength or genuine interest in at least one of the following areas: 

• Influencer / creator engagement


• Social & content strategy


• Paid social


• Earned creative / campaign ideation


• Digital fluency and openness to using insights, trends and AI tools to strengthen campaign performance and creativity


• Data and Intelligence