Regional Manager - South-East Asia & Oceania

Regional Manager – South-East Asia & Oceania

We are looking for a commercially driven and hands-on Regional Manager to lead Carlsberg Export & License’s business across South-East Asia & Oceania, including key markets such as Australia, New Zealand, Indonesia, Thailand, and the Philippines.

The role holds full P&L responsibility for this key Export & License region, driving sustainable growth across Beer, Cider, and Non-Alcoholic beverages including Energy Drinks – across segments, brands, markets, and channels ranging from established leadership positions to challenger and all-new growth opportunities.

You will be responsible for developing and executing growth strategies, strengthening partnerships, and designing future-fit Route-to-Market, sourcing, and commercial execution models that accelerate profitable growth.

At the same time, you will play a critical role in building strong brands and leading On-Trade development as a key driver of brand equity, visibility, and premium positioning, alongside delivering volume, market share, and profitability.

What you’ll be doing

Your tasks will include:

Own Regional Performance & Growth

• Full P&L ownership for export and license in South-East Asia & Oceania


• Set and deliver consistent top- and bottom-line growth targets through strong commercial execution and partner performance


• Develop and execute ambitious regional strategies, budgets, and long-term plans

Build Strong Brands & Channel Presence

• Drive brand-building and equity development with ATL and BTL through license/export partners and with dedicated marketing team support


• Build and develop On-Trade operations as a key growth and brand-building activation channel


• Lead initiatives that enhance brand visibility, activation quality, and consumer experience in-market


• Leverage strong brand positions, including Somersby as the market leader in cider in Australia

Develop Winning Route-to-Market Models

• Design and embed future-fit RTM and commercial operating models across the region


• Strengthen sourcing, distribution, and partner set-ups to unlock growth


• Lead key RTM transformations in priority markets

Accelerate Portfolio & Premium Growth

• Drive premiumisation and market share expansion across categories and channels


• Expand Carlsberg’s presence across Beer, Cider, and Non-Alcoholic segments


• Identify and activate new growth pockets within existing markets

Lead and Grow Partnerships

• Build and strengthen relationships with licensees, distributors, and strategic partners


• Act as the face of Carlsberg in the region, engaging with customers and key stakeholders across all levels


• Align cross-functional teams across Sales, Marketing, Finance, and Supply Chain

Unlock New Business Opportunities

• Identify, develop, and deliver New Business opportunities across the region


• Drive market entry strategies, new segment initiatives, and portfolio expansion


• Lead end-to-end business case development and implementation

What we’re looking for

• Degree in Sales, Marketing and/or Business Management


• 10+ years of experience in FMCG or beverage industry, with a strong commercial track record; experience/network in the Australian beverage market strongly preferred


• Strong background across sales operations, marketing, business development, and P&L management


• Experience in Route-to-Market, distributor and partner-led business models is an advantage


• Strong commercial acumen and growth mindset, combining analytical thinking with execution excellence


• Ability to operate across both strategic and operational levels, from planning to in-market execution


• Strong stakeholder, negotiation, and influencing skills across functions, markets, and cultures


• Experience in navigating complexity and driving multiple projects towards successful outcomes


• Strong drive & action orientation – exceptional agility, motivation, ownership, and accountability to take massive action and deliver operational results at pace


• Entrepreneurial with a growth mindset – brings ideas, challenges the status quo, and creates momentum, in sync with CE&L strategy and management


• Hands-on operator – thrives in market with customers and partners, while also on top of numbers and Carlsberg Group reporting routines with ease


• Comfortable working across multiple geographies and time zones


• The role requires significant travel and time spent with partners and in the field

What you can expect

In Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company.

All of this is taking place in culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

Why Join Carlsberg Export & License

Carlsberg Export & License manages Carlsberg Group’s business in markets where we do not own breweries, covering a global footprint of ~100 markets.

This role offers the opportunity to:

• Lead growth across a high-potential and diverse region


• Shape Route-to-Market transformations and business development initiatives


• Work with leading partners across Asia and Oceania

Interested?

Apply through the link. Please notice that this is the only way we accept applications.

To help ensure a smooth recruitment process, we kindly ask that all application documents be submitted in English.

The deadline for applying is the 13th of July. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.