Sales Development Representative

About IBISWorld

IBISWorld is the world's largest provider of industry research. We help organisations across banking, consulting, insurance, law, private equity, and government make faster, more confident decisions with independent, forward-looking data.

Our sales team sits at the centre of that growth. We are a commercial, data-driven group that takes pipeline seriously and wins with insight rather than volume.

The Role

As an SDR, you are the first point of contact for prospective clients. Your job is to identify, engage, and qualify leads across our target verticals, turning cold outreach into warm opportunities for the BDM team. This is not a box-ticking role. We expect you to understand the industries you prospect into and lead with relevant insight, not generic scripts.

What you'll do

·       Research target accounts across verticals such as commercial banking, consulting, law firms, and private equity.

·       Run outbound sequences across email, phone, and LinkedIn, personalised to the prospect's role and industry.

·       Qualify inbound leads and route them to the right BDM with full context.

·       Book discovery calls and demos by articulating the IBISWorld value proposition clearly and concisely.

·       Maintain accurate pipeline data in Salesforce (or equivalent CRM) and report on weekly activity metrics.

·       Work closely with BDMs to align outreach with active deal strategy.

·       Stay across IBISWorld's product updates, new report launches, and competitive positioning.

What we're looking for

·       1 to 2 years of experience in a sales, BD, or customer-facing role, B2B preferred.

·       Strong written and verbal communication; you write emails that get replies.

·       Curious mindset: you read industry news, ask good questions, and care about context.

·       Comfortable with rejection and quick to iterate on what's not working.

·       Organised and self-motivated; you manage your own pipeline without being chased.

·       Experience with a CRM (Salesforce, HubSpot, or similar) is a plus.

What success looks like

·       Consistently hitting monthly SQL (Sales Qualified Lead) targets.

·       Conversion rate from outreach to booked meeting at or above team benchmarks.

·       BDMs describing your handoffs as thorough and well-qualified.

·       Progression path to BDM within 12 to 18 months for strong performers.

What we offer

·       Competitive base salary plus performance-based incentives.

·       Clear career path into BDM and senior commercial roles.

·       Access to IBISWorld's full research platform as a genuine learning tool.

·       Flexible working arrangements and a collaborative team culture.

·       Ongoing training in sales methodology, product knowledge, and vertical expertise.