Shopper Activation Manager

The SunRice Group is an Australian ASX-listed branded food group, comprising multiple businesses, assets and operations across Australia, New Zealand, the Middle East, the United States, The Pacific Islands and Asia.  SunRice was built by the Australian rice industry over many decades and today is one of Australia’s leading branded food exporters, with approximately 2,000 employees and operations in 11 countries.

SunRice is a great place to work, providing a real opportunity for passionate people to make a difference.

About the role

This Shopper Activation Manager role sits at the intersection of brand and customer, with a primary focus on delivering best-in-class shopper activation while offering exposure to 360° brand marketing.

Based in either our Sydney or Chadstone office, reporting into the Rice Senior Brand Manager, you will bring our brands to life where it matters most - influencing shopper decision-making across in-store, digital and retail media environments. You will also partner closely with Brand teams, gaining exposure to strategy, campaigns and innovation.

Working cross-functionally with Sales, Category and Brand, you will translate strategy into impactful, insight-led activations that drive commercial growth while delivering a consistent and compelling brand experience across the full shopper journey.

Key responsibilities will include:

• Develop and execute shopper activation strategies that deliver strong commercial outcomes across Coles, Woolworths and other key retail customers


• Translate brand strategy into compelling, shopper-led programs across the full path to purchase (in-store, digital and retail media)


• Partner with Sales and Category teams to support Joint Business Plans and customer-specific activations


• Lead end-to-end activation delivery including promotions, displays, POS and omnichannel campaigns


• Manage agency partners to deliver high-quality creative and activation execution


• Leverage shopper, customer and category insights to optimise plans and drive continuous improvement


• Track and evaluate performance, ensuring strong ROI and embedding learnings into future programs


• Manage budgets effectively, prioritising initiatives that drive incremental growth


• Collaborate broadly to ensure a consistent and impactful brand experience across all touchpoints

About You

You are a commercially minded marketer who thrives on bringing brands to life in a way that truly connects with shoppers. Curious and insight-led, you enjoy understanding what drives behaviour and translating that into impactful activation. You are equally comfortable collaborating cross-functionally and navigating the fast-paced retail environment.

You will bring:

• Proven experience in shopper / trade / customer marketing within FMCG


• Strong experience working with Coles and/or Woolworths, with a deep understanding of their activation levers and ways of working wherever Rice Products are sold or can be sold.


• Demonstrated commercial acumen, with the ability to balance brand and sales outcomes


• A natural curiosity and desire to deeply understand shopper behaviour and what drives conversion


• Experience delivering end-to-end 360° marketing programs across multiple channels


• Strong stakeholder management skills, with the ability to influence cross-functional teams


• Data-led mindset with the ability to analyse performance and optimise activity


• Strong project management and organisational capability


• A proactive, hands-on approach with a passion for bringing brands to life in impactful ways

What’s in it for you

At SunRice Group, we believe great work starts with feeling supported, valued and inspired. When you join our team, you’ll enjoy a range of benefits designed to support your wellbeing, growth and everyday life.

• SunRice Product Allowance: Take home a taste of what we do best. You’ll receive a weekly allowance of SunRice Group products, so you can enjoy and share the food we’re proud to make.


• Leave: Enjoy competitive leave benefits, including volunteer leave and the option to purchase additional leave when you need extra flexibility.


• Wellness Reimbursement: Your wellbeing matters. Twice a year, you’ll be reimbursed for fitness memberships or other health and wellbeing initiatives that help you feel your best

If you’re motivated by seeing your work drive real choice in store and beyond, this is a role where your contribution reaches far beyond the shelf.

All correspondence will be dealt with in strict confidence.

SunRice is committed to creating a diverse environment and is proud to be an equal opportunity employer. SunRice will consider qualified applicants for employment based on their merit, individual skills, qualifications and other appropriate criteria relevant to the role for which they are applying.