Territory Sales Manager

The SunRice Group is an Australian ASX-listed branded food group, comprising multiple businesses, assets and operations across Australia, New Zealand, the Middle East, the United States, The Pacific Islands and Asia.  SunRice was built by the Australian rice industry over many decades and today is one of Australia’s leading branded food exporters, with approximately 2,000 employees and operations in 11 countries.

SunRice is a great place to work, providing a real opportunity for passionate people to make a difference.

About the role

At SunRice, we’re passionate about bringing great food to tables around the world - and our Ethnic Retail channel plays a key role in that journey.

We’re looking for a Territory Sales Manager to take ownership of a high-potential Greater Sydney territory. In this role, you’ll work closely with a diverse customer base, building strong relationships, identifying opportunities and driving sustainable growth across your portfolio.

This is a hands-on, field-based role where you’ll spend your time in market - partnering with store owners and distributors, executing in-store, and ensuring our brands show up at their best. It’s a great opportunity for someone who enjoys autonomy, takes pride in their results, and wants to make a visible impact

Key responsibilities will include:

• Managing and growing a portfolio of ethnic retail customers across Greater Sydney


• Delivering against sales, distribution and margin targets within your territory


• Building strong, trusted relationships with store owners, buyers and distributors


• Identifying and converting new business opportunities to drive growth


• Bringing SunRice brands to life through in-store execution and promotions


• Staying close to the market - sharing insights on trends, competitors and customer needs


• Planning and managing your territory effectively to maximise performance


• Maintaining accurate CRM records and a healthy opportunity pipeline


• Partnering with internal teams to deliver great outcomes for customers

About You

You know what it takes to succeed in a fast-moving retail environment and bring a practical, hands-on approach to your work. You build trust quickly, understand your customers’ businesses, and focus on delivering simple, effective growth.

You’re self-motivated and comfortable working independently, while staying connected to your broader team. With experience in the ethnic retail channel, you know how to navigate its nuances and turn insight into action.

You will bring:

• Proven experience selling into ethnic retail stores (this is essential)


• A strong track record in FMCG or retail sales, with strong commercial instincts


• Experience managing a territory and achieving sales targets


• A natural ability to build relationships and connect with diverse customer groups


• A proactive approach, with the ability to identify and act on opportunities


• Strong negotiation and influencing skills


• Excellent organisation and time management skills


• Mandarin or Cantonese language skills (beneficial, not essential)


• Comfort working with CRM systems and Microsoft Office


• A valid driver’s licence and readiness to be on the road

What’s in it for you

At SunRice Group, we believe great work starts with feeling supported, valued and inspired. When you join our team, you’ll enjoy a range of benefits designed to support your wellbeing, growth and everyday life.

• SunRice Product Allowance: Take home a taste of what we do best. You’ll receive a weekly allowance of SunRice Group products, so you can enjoy and share the food we’re proud to make.


• Leave: Enjoy competitive leave benefits, including volunteer leave and the option to purchase additional leave when you need extra flexibility.


• Wellness Reimbursement: Your wellbeing matters. Twice a year, you’ll be reimbursed for fitness memberships or other health and wellbeing initiatives that help you feel your best

If you’re someone who enjoys being out in market, building relationships and driving growth - this is your chance to join SunRice and make a real impact.

All correspondence will be dealt with in strict confidence.

SunRice is committed to creating a diverse environment and is proud to be an equal opportunity employer. SunRice will consider qualified applicants for employment based on their merit, individual skills, qualifications and other appropriate criteria relevant to the role for which they are applying.