- Identify Demand Early: Track developments in banking, digital assets, financial market regulation, and financial infrastructure to identify target accounts, emerging customer needs, and commercial opportunities early
- Execute Go-to-Market Initiatives: Turn market insights into focused campaigns, content, account-based initiatives and partnerships that generate strong measurable demand
- Partner with Sales: Work closely with our Sales and Account Management teams to prioritize accounts, sharpen commercial hypotheses, convert engagement into qualified opportunities, and accelerate our revenue growth
- Shape Trever’s Market Positioning: Bring market, customer, competitor, and technology insights into Trever’s strategy and strengthen our position as a European standard for digital asset and digital money operations
- Build and Scale the Growth Engine: Drive all growth-related initiatives, establish data-driven processes, use AI and automation to increase effectiveness, define clear KPIs, and scale the activities that contribute most to pipeline and revenue