Regional Marketing Manager CRM (m/f/d)

The position

The Regional Marketing Manager RCV is responsible for supporting the strategic development and execution of marketing initiatives for Jardiance (EMPA) across the RCV region within the Cardio Renal Metabolic (CRM) Therapeutic Area. Working closely with cross-functional and cross-country teams, the role contributes to maximizing brand performance through strong customer and market understanding, effective execution of regional initiatives, and alignment of priorities across countries. The position also collaborates closely with the asset team to ensure alignment of strategic priorities and market development opportunities.

This role offers a unique opportunity for a high-potential individual to further develop strategic marketing capabilities, broaden cross-functional leadership skills, and gain exposure to regional business management within a complex international environment

Tasks & responsibilities

• Drive market insights, customer understanding, and competitor analysis to identify opportunities and support business growth across the RCV region


• Lead and execute regional marketing projects and customer-focused initiatives, including digital and omnichannel activities


• Partner with country teams and cross-functional stakeholders to ensure launch readiness and successful implementation of commercial strategies


• Monitor business performance, identify opportunities and risks, and recommend actions to optimize results


• Foster collaboration and knowledge sharing across markets to drive alignment and leverage best practices.

Requirements

• Several years of experience in pharmaceutical marketing, commercial excellence, or related commercial functions


• Strong customer focus and understanding of healthcare market dynamics, including experience in patient activation or disease awareness initiatives


• Experience working across multiple markets, ideally within the CEE and/or RCV region


• Ability to influence and collaborate effectively across functions and cultures in a matrix organization


• Fluent in English with excellent communication and stakeholder management skills.

Your Benefits

• Flexible working time models: home office and flexible working hours, depending on department and position – many things are possible with us.


• Additional days off (“bridge-days”): more free time through additional days off to bridge single working days between bank holidays and the weekend – without having to use vacation days.


• Canteen & Cafeteria: whether it's coffee and croissant for breakfast, various lunch menus or snacks in between – our subsidized staff restaurant & cafeteria has something for every taste including vegetarian and vegan options.


• Learning & development: diverse training and development opportunities for your personal and professional growth. Because: you never stop learning.


• Health promotion: health is important to us – that's why we offer different programs to promote physical and mental health.


• Public transport ticket: we encourage our employees to use public transport on their daily way to work. Costs for public transport? We cover them!

The remuneration for this position starts at EUR 120.300 gross annual target salary per year (full time). The actual salary package depends on professional experience and qualifications. We will be happy to discuss further details in person.

We are looking forward to receiving your application online!

By uploading your application documents via our application portal, we can treat your data confidentially and in compliance with the GDPR.

Do you have any additional questions about the position? Your HR Recruiting Manager for this position is Marlies Täufinger.

On our career site you will find further information about Boehringer Ingelheim as an employer as well as information about the application process and our different departments.

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