Brand Manager Consumer Health BNL

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Within Bayer, we’re changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/en/strategy/strategy

Brand Manager Consumer Health BNL 

Is your passion marketing brands in the FMCG or OTC market of health products? Can you effectively translate insights into a successful omni channel approach with new media and channels? Do you enjoy working in teams? Do you get excited about enthusiastic and driven colleagues in a professional and informal organization? Look no further, because at Bayer Consumer Health we have a great job for you!

You will join our Consumer Health division where we handle the marketing and sales of brands such as Supradyn, Bepanthen, Rennie, or Canestene. It is a challenging and versatile job to further develop these and other brands in the dynamic and growing self-care market.

YOUR TASKS AND RESPONSIBILITIES

As a Brand Manager at Bayer Consumer Health, you are responsible for realizing the brand strategy and Omni channel  planning and activation for several brands in the Belgian and Dutch markets. Your main tasks are as follows:

• Based on your knowledge and insights of the market and consumers, you will create a Omni channel annual plan and budget for existing and new products. You will then take charge of executing all marketing/ activities with the goal of growing the brands.


• With your 'antenna' for new market developments in the field of health, you will expertly translate these into commercial and strategic opportunities for your brands.

You will work closely with your Benelux colleagues from marketing, digital & e-Comm activation, trade marketing, sales, business analytics, regulatory affairs, medical, finance, logistics, and your international colleagues. Externally, you will have a lot of contact with media partners, creative agenciesand research agencies.

Aspirin, Supradyn, Bepanthen, Canestene and Rennie. Do these products ring a bell? These brands are offered both online and offline by our marketing and sales team of Bayer Consumer Health at pharmacies and drugstores in Belgium,Luxembourg and the Netherlands. Our mission is to enable our customers to take accountability of their own and their families wellbeing and not letting minor health problems stand in the way of a carefree day. Do you want to contribute to our mission and make a difference for millions of people every single day?

In short, a versatile marketing position in a dynamic informal international organization that contributes to Bayer's mission 'health for all, hunger for none' with various A-brands, and where there is room for good ideas and new initiatives.

WHO YOU ARE

• A higher professional or university marketing education


• At least 3 years of relevant work experience in consumer marketing, preferably with brands in the FMCG or OTC market of health products


• Experience developing Full Funnel campaigns (consumer shopper journey driven), consumer research, on- and offline communication, media deployment/purchasing, digital marketing activities


• Experience with digital brand activation and working with digital tools such as analytics


• Analytically, creatively, and conceptually and project-wise strong


• Able to translate substantive knowledge into commercial opportunities


• Experience leading project teams


• Fluent in Dutch, French, and English, both spoken and written

WHAT BAYER OFFERS YOU

As a modern employer, we take care of our employees and help them find a balance between career development opportunities and personal life planning. We offer our employees a wide range of career prospects, a modern working environment and competitive compensation. Bayer employees benefit from great employment conditions, such as:  

• ​​​​​​​An excellent competitive salary

• Vacation allowance, meal vouchers, year-end premium and bonus (based on company results)  

• Company car, laptop and smartphone 

• In this position you have the choice to work in a hybrid setting, working 2 days or more in the office and the other days from home. If you work from home, Bayer will provide the necessary tools and a monthly internet allowance.   

• 34 days of leave (20 legal days, 12 work time reduction days and 2 Bayer days) 

• Group insurance which contains a defined contribution pension plan, life insurance and disability plan, hospitalization insurance, travel insurance 

• Bicycle lease plan 

• An inspiring working environment with professional and committed colleagues 

• A successful innovative organization with international career possibilities 

• Challenges and possibilities to learn and to develop


• At Bayer, we value your well-being. We offer support via our employee assistance program and provide various tools and initiatives to enhance your well-being

Be innovative, be Bayer. Wij geven de toekomst van de dagelijkse gezondheid, patiëntenzorg en landbouw vorm. Samen kunnen we een positieve impact hebben op de gezondheidszorg en gezonde voeding voor iedereen. Geleid door ons doel ‘science for a better life’, geworteld in onze DSO aanpak en gestuurd vanuit de organisatiestrategie, kijken we uit naar onze ambitieuze visie. Help ons deze visie te realiseren: ‘Health for all, hunger for none’ 

INTERESTED IN THIS VACANCY?

Are you looking for a new challenge? Apply online by sending us your resume and cover letter (in 1 document). Do you have a question or do you want to learn more about the position? You can always contact Katrien Mertens via 0495 541019 or [email protected].  

What can you expect? The application process consists of a phone screening, a personality questionnaire and reasoning test and an interview with the recruiter and hiring manager. 

Would you like to know more about what our people do and how they feel at Bayer? Check https://www.bayer.com/en/be/career/our-people and follow us via #TeamBayerBenelux! 

We do not accept any unsolicited applications via agencies.  

#LI-BNL 

Belgium : Belgium : Diegem  

Division:

Consumer Health 

Reference Code:

861038