Head of Amplification

About the role:

The Head of Amplification is GOPA Com.’s senior expert in designing integrated dissemination strategies that maximise the visibility, reach, discoverability and performance of clients, projects and campaigns. Working across strategy, content, digital, production, project management and new business teams, the role ensures that communication outputs are not only well produced, but also effectively distributed, amplified and optimised across the right channels. 

The role covers the full dissemination ecosystem, including social media, paid digital promotion, influencer and creator marketing, stakeholder amplification, out-of-home visibility, search visibility, LLM/search optimisation, newsletters, partner channels, media opportunities and emerging platforms. 

The Head of Amplification helps GOPA Com. move from a production-led approach to a visibility-led approach, ensuring that campaigns are designed from the outset with clear audiences, channels, distribution mechanics, KPIs and optimisation plans. 

Key Responsibilities:

Dissemination and visibility strategy 

• Design integrated dissemination strategies for campaigns, projects and clients to maximise reach, visibility, discoverability and audience engagement.
• Translate communication objectives into practical channel and amplification plans, identifying the right mix of owned, paid, earned, shared and emerging channels.
• Define how content should travel across platforms, audiences and formats, from campaign launch to sustained visibility and optimisation.
• Ensure dissemination thinking is embedded from the earliest stages of strategy, creative development and production.
• Advise teams and clients on the most effective dissemination approaches for different campaign objectives, audiences, geographies and budgets.
• Bring audience insight and behaviour into campaign strategy from the outset, ensuring that creative concepts, content formats and dissemination approaches are designed around how target audiences actually consume, discover and engage with communication. 

Social media and paid amplification 

• Lead the strategic approach to social media dissemination across platforms such as LinkedIn, Instagram, Facebook, X, YouTube, TikTok and other relevant channels.
• Define channel roles, audience targeting, content formats, posting strategies and amplification mechanics.
• Develop paid social and paid digital amplification strategies in coordination with internal teams and external media agencies where relevant.
• Advise on budget allocation, campaign phasing, targeting, boosting, A/B testing and optimisation.
• Ensure that social media strategies are platform-native and designed to improve visibility, engagement and campaign performance.

Influencer, creator and partner amplification 

• Define when and how influencer, creator or ambassador strategies can support campaign visibility and credibility.
• Work with specialised influencer agencies or partners to identify relevant profiles, communities and amplification opportunities.
• Advise clients and project teams on influencer selection, briefing, content formats, compliance, risk management and performance measurement.
• Identify opportunities for stakeholder, partner and network-based amplification, particularly in EU, public-interest and international campaign contexts.

Search, discoverability and emerging visibility channels 

• Strengthen GOPA Com.’s approach to search visibility, including SEO-informed content planning and campaign discoverability.
• Integrate emerging approaches to LLM/search optimisation into dissemination planning, working with relevant specialists where needed to improve the visibility of clients, projects and campaigns in AI-mediated search and discovery environments. 
• Monitor changes in platform algorithms, search behaviour, AI tools and audience discovery patterns.
• Translate emerging trends into practical recommendations for campaign dissemination and visibility planning.
• Explore new visibility channels and formats, including newsletters, podcasts, online communities, digital partnerships, content syndication and emerging social platforms.

 Out-of-home and offline visibility 

• Advise on the role of out-of-home, print, events, public space and offline visibility tactics within integrated campaign dissemination strategies.
• Coordinate with media agencies, outdoor advertising providers or specialist partners where needed.
• Ensure that offline visibility supports the wider campaign ecosystem and connects effectively with digital channels.
• Help teams assess when OoH or offline visibility is strategically justified and how its contribution should be measured.

Performance, KPIs and optimisation 

• Define meaningful KPIs for dissemination strategies, including reach, impressions, engagement, traffic, conversions, video views, completion rates, search visibility, share of voice, partner amplification and other relevant indicators.
• Establish performance frameworks and reporting approaches for major campaigns.
• Use analytics, platform data and campaign results to optimise dissemination strategies during implementation.
• Help project teams and clients distinguish between vanity metrics and meaningful indicators of campaign visibility and impact.
• Capture lessons learned and translate them into improved dissemination standards for future campaigns.

Internal advisory and quality role 

• Act as GOPA Com.’s senior advisor on campaign dissemination, visibility and amplification.
• Support project managers, account leads, content teams and creative teams in designing campaigns that are built for distribution from the beginning.
• Review and challenge campaign strategies to ensure that dissemination, visibility and audience growth have been properly considered.
• Develop internal methodologies, templates, benchmarks and best practices for dissemination planning.
• Build the dissemination capabilities of teams through guidance, training and practical support.

Business development and proposals 

• Contribute to strategic tenders, pitches and major proposals by developing strong, credible and innovative dissemination approaches.
• Help GOPA Com. demonstrate how its campaigns will achieve visibility, reach and measurable results.
• Identify new client needs and service opportunities linked to dissemination, digital visibility, social media, influencer marketing, search and amplification.
• Strengthen GOPA Com.’s reputation as an agency that not only produces strong communication outputs, but ensures they reach and engage the right audiences.

We are looking for a senior, strategic dissemination expert with a strong understanding of how to make campaigns visible. 

The successful candidate will combine strong campaign instincts with a strong understanding of digital and social channels, paid amplification, audience behaviour, content distribution and performance optimisation. They will be able to look at a campaign and define not only what should be produced, but how it will reach the right audiences, through which channels, with which partners, at what moments and with what measurable results. 

They will bring: 

• 8+ years of relevant experience in campaign dissemination, digital communications, social media strategy, media planning, audience growth, campaign amplification or integrated communications.
• Strong experience designing multi-channel dissemination strategies for campaigns, organisations, brands, institutions or public-interestinitiatives.
• Strong understanding of social media platforms, content formats, platform dynamics, paid promotion and audience targeting.
• Good understanding of paid social, paid digital, media planning and performance optimisation, with the ability to work effectively with internal specialists and external media agencies.
• Good understanding of influencer, creator, ambassador and partner based amplification, either through direct experience or through collaboration with specialised agencies.
• Familiarity with SEO, search visibility and emerging LLM/search optimisation practices, and an interest in how these are evolving.
• Familiarity without-of-home, offline visibility and integrated media campaigns would be an asset.
• Strong ability to define meaningful KPIs, interpret campaign analytics and recommend optimisation actions.
• Excellent understanding of how content needs to be adapted to different channels, audiences and campaign moments.
• Ability to brief, coordinate and challenge external partners such as media agencies, influencer agencies, SEO specialists, digital consultants or creative suppliers.

If you are ready to bring your expertise to our team, please send us your application today (cover letter including earliest starting date and salary expectation, CV, relevant certificates, and reference letters).