Associate, Product Marketing

ID da Requisi\u00e7\u00e3o: 69862 Sobre a Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) Ser a melhor empresa de eletrodom\u00e9sticos, melhorando continuamente a vida em casa. Como a \u00fanica grande fabricante de eletrodom\u00e9sticos para cozinha e lavanderia dos EUA, a empresa est\u00e1 impulsionando inova\u00e7\u00f5es significativas para atender \u00e0s crescentes necessidades dos consumidores, por meio do portf\u00f3lio de marcas ic\u00f4nicas, incluindo Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul e InSinkErator. Em 2024, a empresa registrou aproximadamente US$17 bilh\u00f5es em vendas anuais - quase 90% delas nas Am\u00e9ricas - 44.000 colaboradores e 40 centros de pesquisa de tecnologia e manufatura. Informa\u00e7\u00f5es adicionais sobre a empresa podem ser encontradas em WhirlpoolCorp.com. A equipe da qual voc\u00ea far\u00e1 parte The Product Advertising team markets the organization\u0027s products and services using customer advertising databases. It creates direct mail campaigns targeting specific market segments with tailored offers. It collaborates with market research teams to develop response models and other database enhancements. It may conduct customer data mining analyses to identify advertising trends. Resumo desta fun\u00e7\u00e3o This position plays an important role in contributing to the product development and the go-to-market strategy definition of our future launches. Responsible for synthesizing market insights, analyzing portfolio performance, evaluating feasible business cases, accompanying project execution and creating compelling narratives and materials that resonate with our strategy goals. This is a position where the individual will develop a deep understanding of our products, our customers, our competitive landscape, and our company capabilities to react to our ever changing market. Suas responsabilidades incluir\u00e3o Market \u0026 Competitive Analysis: Intake of market trends and new consumer research inputs, competitor movements strategies,SWOT market analysis. Translate complex data into insights that inform product characterization, positioning, messaging, and feature prioritization. Go-to-Market (GTM) Support: Coordinate marketing stakeholders to develop and execute go-to-market plans for new product launches. Project Performance: Track and analyze the performance of new product launches using key metrics (volume, sales, revenue growth, Consumer Care data). Use data to identify opportunities for optimization. Project execution: be part of project teams for NPIs (New Product introductions) as Marketing contact. Accompany project evolution, understanding deliverables from Marketing, and possible risks to attend time, quality and cost targets for the project. Cross-Functional collaboration: Serve as a bridge between the Product Development teams, Marketing teams and other cross-functional areas such as Consumer Care. Voice of Consumer: Collect customer feedback and create valuable insights to inform product development and marketing strategies. Use this feedback to refine messaging and improve the customer journey. Requisitos m\u00ednimos Education: Engineering, Marketing, Communication, Design, Management College degrees. Language skills: Portuguese, English. Systems/Technical knowledge: Excel and Powerpoint Basic-Mid presentation/storytelling skills. Habilidades e experi\u00eancias desej\u00e1veis Experience in working with cross-functional teams, interaction with project business cases, having been part of project teams. High drive to work in changing or seemingly complex environments. Ability to simplify the complex. Analytical skills. Strong communication skills. O que oferecemos \u201cNo dress code\u201d. Gympass; Transportation vouchers, company shuttle service, or on-site parking; Meal vouchers; On-site meals; Market-competitive benefits such as payroll loans or employee loans, health insurance, dental insurance, life insurance, and private pension plans; Employee Support Program, offering 24-hour assistance from legal, social, and financial professionals, social workers, and psychologists; Childcare or nursery assistance at the company; Services available on-site: beauty and spa salon, on-site bank branch, laundry, snack bar, restaurant, and lactation room; Two weeks of remote work from anywhere; After 5 years with the company, eligible employees can take four weeks of paid leave; Discounts on products through Compra Certa. Discounts on insurance (pet, auto, home, bike, travel, and more) Extended maternity/paternity leave Conecte-se conosco e saiba mais sobre a Whirlpool Corporation Veja como \u00e9 trabalhar na Whirlpool visitando o site Whirlpool Careers. Informa\u00e7\u00f5es adicionais sobre a empresa podem ser encontradas no Facebook, Twitter, LinkedIn, Instagram e YouTube. A Whirlpool Corporation est\u00e1 comprometida com oportunidades iguais de emprego e pro\u00edbe qualquer discrimina\u00e7\u00e3o com base em ra\u00e7a ou etnia, religi\u00e3o, sexo, gravidez, express\u00e3o ou identidade de g\u00eanero, orienta\u00e7\u00e3o sexual, idade, defic\u00eancia f\u00edsica ou intelectual ou qualquer outra condi\u00e7\u00e3o protegida por lei.