Director, D2C

Business Unit P&L Management

• Drive full P&L ownership for the D2C channel in Brazil, delivering top-line revenue growth and hitting margin targets.
• Allocate and manage operational and performance marketing budgets to ensure sustainable, profitable growth.
• Monitor key financial metrics, including Net Sales and Contribution Margin, continuously analyzing performance to maximize profitability.
• Partner with corporate finance teams to assess commercial trade-offs and mitigate financial risks.

Online Channels & Marketplace Management

• Oversee commercial performance and sales execution across all branded e-commerce platforms and marketplace channels.
• Optimize product assortment, dynamic pricing, and promotional calendars across digital channels to boost conversion rates.
• Manage the 1P and 3P channel mix to maximize revenue potential while preventing commercial conflict with B2B distribution channels.
• Lead contract negotiations with key marketplace partners and identify, evaluate, and integrate new digital sales channels.

Performance Marketing & Growth Oversight

• Direct multi-channel customer acquisition and retention strategies, controlling media spend across paid search, paid social, and CRM.
• Focus on scaling high-impact traffic while maximizing Return on Ad Spend (ROAS) and boosting Customer Lifetime Value (CLTV).
• Build a culture of continuous A/B testing and Conversion Rate Optimization (CRO), connecting performance data to actionable commercial decisions across the organization.

Planning & Operations

• Align Growth, Sales, Pricing, and Operations teams around a shared D2C vision, governance, and operational roadmaps.
• Integrate D2C commercial demand forecasting directly into core Sales and Operations Planning (S&OP) and financial modeling processes.
• Collaborate with supply chain partners to optimize inventory levels, eliminate stock-outs, and ensure consumer fulfillment SLA compliance to drive customer satisfaction.

Leadership & Influence

• Recruit, mentor, and empower a diverse, high-performing D2C team, fostering continuous professional development and high engagement.
• Promote cross-functional collaboration across local and global matrixed teams to streamline business processes.
• Lead change management cadence and governance to advance Whirlpool’s overall digital transformation agenda.