DTC Demand Planner

Overview

The DTC Demand Planner analyzes business trends across eCommerce and Crocs-owned stores and converts insights into actionable demand plans that support profitable growth and healthy inventory turns. This role partners cross-functionally to build aligned seasonal and monthly demand plans using sell-in and sell-out data, inform purchase requirements, and guide both in-season actions and pre-season merchandising decisions.

What You'll Do

Accountability 1: Demand Planning Leadership

• Lead monthly DTC demand planning processes across eCommerce and retail channels.


• Balance revenue opportunities & supply needs while supporting commercial/financial targets.


• Develop monthly channel plans by material, including weeks of supply and inventory policies.


• Evaluate forecast accuracy across core and new products monthly.


• Improve and develop reporting tools that highlight trends, opportunities, and risks.


• Manage product lifecycle inventory actions and analyze SKU productivity.


• Partner with channel planning teams to align strategies across the market.


• Recommend buying strategies and inventory allocation across channels.

Accountability 2: DTC Planning ( eCom, 3p Marketplaces and Owned Stores)

• Define assortment strategies in partnership with channel leaders and global merchandising.


• Set material option counts and revenue targets for each store location.


• Create planning strategies that help the team consistently deliver weekly, monthly, and seasonal revenue goals with accuracy and timeliness.


• Partner on promotional cadence decisions to improve inventory turns and profitability.


• Use cross-channel transfer processes to optimize inventory placement.


• Plan initial allocations for new product collections based on volume, store tier, and demand.


• Monitor daily and weekly sales to identify replenishment needs and keep key styles and sizes in stock.

Accountability 3: KPI Alignment (In-Season and Pre-Season)

• Partner with global planning, regional merchandising, finance, and commercial teams to set seasonal goals aligned to channel KPIs.


• Develop channel and classification targets by material with the commercial team across full-price and value business.

What You'll Bring to the Table

Minimum Education:

Bachelor’s degree in business, supply chain, merchandising, planning, or a related field required. Equivalent relevant experience may be considered in lieu of a degree.

Minimum Experience:

3+ years of experience in demand planning or open-to-buy planning, ideally within a multi-channel apparel or footwear environment.

Knowledge, Skills & Abilities:

• Experience in forecasting and demand planning.


• Experience with open-to-buy (OTB) planning.


• Working knowledge of inventory management and replenishment planning.


• Experience with merchandising financial planning and/or integrated business planning.


• Advanced proficiency in Excel.


• Advanced proficiency in English.


• Power BI experience preferred, especially for dashboard development.


• Experience with integrated planning systems.

Travel Requirements: Minimal travel expected, <10%