Paid Media Director

• Manage and continuously optimize Meta Ads campaigns across approximately seven active client accounts, with a strong focus on lead generation and measurable business outcomes.


• Monitor campaign performance, key metrics, budgets, lead quality, and pacing to identify issues and opportunities for improvement.


• Analyze campaign data independently and diagnose underperforming campaigns, developing and implementing appropriate optimization strategies.


• Optimize campaign structures, audiences, creative testing, budgets, targeting, and other performance variables to improve results.


• Manage client advertising budgets responsibly and ensure campaigns remain appropriately paced against objectives.


• Monitor lead quality and use performance insights to identify opportunities to improve both acquisition efficiency and downstream results.


• Manage and monitor Google Local Services Ads accounts as needed.


• Follow established paid media processes while identifying opportunities to improve workflows, standards, and campaign management practices.


• Communicate campaign performance, insights, and recommendations clearly to clients when required.


• Support the hiring and onboarding of future paid media specialists as the function expands.


• Coach and mentor media buyers, provide actionable feedback, and help establish consistent quality and performance standards across the team.


• Review campaign work and contribute to maintaining high standards of execution, analysis, and client service.


• Collaborate with creative teams on ad concepts, creative testing, and performance improvements.


• Help develop the paid media function, processes, and strategic capabilities as the organization scales.


• Leverage AI tools and emerging technologies to improve efficiency, analysis, testing, and day-to-day paid media workflows.

Requirements:

• 5+ years of agency experience in paid media, with a proven track record managing multiple client accounts simultaneously.


• Strong and current hands-on expertise with Meta Ads Manager, including campaign setup, optimization, audience management, creative testing, budgeting, and performance analysis.


• Demonstrated ability to independently analyze, troubleshoot, and optimize lead-generation campaigns.


• Strong understanding of paid media performance metrics and the ability to translate data into practical optimization decisions.


• Experience managing multiple accounts in a fast-paced, performance-oriented agency environment.


• Strong written and spoken English, with the ability to communicate campaign performance and recommendations clearly.


• Comfortable working directly with clients and explaining complex campaign insights in an accessible way.


• Strong ownership, analytical thinking, problem-solving skills, and the ability to operate independently.


• Previous experience managing, mentoring, or coaching paid media specialists is strongly preferred.


• Experience hiring or helping build a paid media team is an advantage.


• Experience with Google Ads and/or Google Local Services Ads is a plus.


• Experience working with home services businesses, including roofing, HVAC, plumbing, electrical, solar, landscaping, or similar sectors, is beneficial.


• Knowledge of landing pages, lead forms, qualification funnels, or conversion optimization is advantageous.


• Familiarity with GoHighLevel or similar CRM platforms is a plus.


• Experience collaborating with creative teams on ad concepts and creative testing is valuable.


• Familiarity with AI tools used in paid media workflows is an advantage.


• Candidates must reside in a Latin American country and be available to work the required Eastern Time schedule.


• Resumes must be submitted in English.

Benefits:

• Starting salary of USD $3,000 per month, with flexibility to offer more for exceptional candidates.


• Fully remote, full-time position.


• Monday–Friday schedule, 9:00 AM–5:00 PM Eastern Time.


• 2 weeks of paid time off.


• Paid holidays including New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Black Friday, Christmas Eve, and Christmas Day.


• Payment twice per month via Justo.


• Opportunity to help build, shape, and establish a growing paid media team.


• Meaningful progression into leadership and people-development responsibilities.


• International, performance-focused working environment.


• Opportunity to work across a diverse portfolio of home service clients and lead-generation campaigns.