This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Analista de Marketing Growth & Performance based in Brazil.
This role sits at the heart of performance-driven marketing, combining data, experimentation, and funnel optimization to accelerate customer acquisition and revenue growth. You will be responsible for planning, executing, and continuously optimizing paid media campaigns across key digital channels, with a strong focus on measurable outcomes. The position requires a hands-on, analytical mindset capable of translating performance data into actionable growth opportunities. You will work closely with commercial and marketing teams to improve conversion rates across the funnel and scale acquisition strategies efficiently. A/B testing, creative experimentation, and audience optimization will be part of your daily routine, ensuring continuous improvement across campaigns and landing pages. This is a fast-paced environment where curiosity, precision, and data-driven decision-making are essential. The role is ideal for someone who enjoys combining marketing strategy with execution and performance analysis.
Accountabilities:
In this role, you will be responsible for driving acquisition performance and optimizing marketing efficiency across digital channels:
- Plan, execute, and optimize paid media campaigns across platforms such as Google Ads and Meta Ads
- Monitor and analyze key performance metrics including CPL, CAC, ROI, ROAS, and conversion rates
- Design and run continuous experiments on creatives, ad copy, audiences, offers, and landing pages
- Identify bottlenecks and improvement opportunities across the sales and marketing funnel
- Collaborate with commercial teams to enhance lead quality and conversion performance
- Support growth strategies focused on acquisition, scaling, and performance optimization
- Transform data insights into actionable recommendations to improve campaign results
- Maintain continuous reporting and performance tracking to guide decision-making
Requirements
We are looking for a performance-driven marketing professional with strong analytical and execution capabilities:
- Experience in Performance Marketing, Growth Marketing, or Paid Traffic Management
- Hands-on experience with Google Ads and Meta Ads campaigns
- Strong understanding of acquisition metrics and digital performance analysis (CPL, CAC, ROI, ROAS, etc.)
- Experience working with CRM platforms and marketing automation tools such as HubSpot or RD Station
- Ability to interpret data and translate insights into practical marketing actions
- Strong experimentation mindset with experience in A/B testing and optimization
- Solid understanding of funnel dynamics and conversion optimization strategies
- Highly analytical, detail-oriented, and results-driven profile
- Strong communication and collaboration skills with cross-functional teams
Nice to have:
- Experience in accounting firms or recurring service-based businesses
- Background in high-growth, performance-driven marketing environments
- Advanced proficiency in paid media platforms and marketing automation tools
Benefits
- Vale Refeição (benefício alimentação) via Caju card, without employee discount
- Vale Transporte paid in cash, fully flexible use
- Health plan (Unimed), with 50% coverage provided by the employer
- Dental plan (SulAmérica) for complete oral health support
- Birthday day off (Folga de Aniversário)
- Gympass access for gyms and wellness platforms
- Pharmacy discount program on medications
- Free telemedicine and telepsychology support (Conexa Saúde)
- Discounts on educational institutions for professional development
- Daily provision of fruits and juices for employee well-being
- Access to beverages and soft drinks in the workplace
- SESC partnership for leisure and cultural benefits
- Employee referral bonus program
- Fully remote work model
- Working hours: Monday–Thursday 8am–6pm, Friday 8am–5pm
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