Senior Manager, Market Activation (LATAM)

Netflix is one of the world\u0027s leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.\n\nAbout the role. \n\nOur rapidly expanding global Ads team is building an innovative advertising offering that enables our clients to reach engaged audiences and our members to find must-watch series and films at a lower price. Within our Ads business, the Market Activation team\u2019s goal is to ensure our commercial teams are exceptionally prepared and positioned to succeed by setting the standard for go-to-market readiness and launch execution for both Content and Ad solutions.\n\nWe are seeking a Senior Manager, Market Activation LATAM to act as the primary GTM co-pilot for Regional Ads Leaders, bridging global strategy with regional nuance to turn local expertise into a global competitive advantage. \nThis position is intended to be based in S\u00e3o Paulo or Mexico City.\n\nKey Responsibilities\n\nRegional Planning \u0026 Commercial Execution\n\n * Lead regional go-to-market and commercial activation for Product \u0026 Content (including Live and Custom Sponsorships), in close partnership with Regional Commercial teams.\n\n * Serve as the single point of contact for the Regional Ads Leader, streamlining all aspects of local market activation support (Ads Product, Content/Live, internal launches, sales enablement, etc.).\n\n * Partner with Global Market Activation and Product \u0026 Tech teams to translate global strategies into clear, executable regional plans that reflect local market dynamics, buyer behavior, product readiness, and inventory mix.\n\n * Act as the primary strategic thought partner for Product Marketing in the region, including product\u2013market fit, feedback loops, product activation, and tracking of key performance metrics.\n\n * Ensure commercial plans are accurate, transparent, and adaptable, providing Regional Commercial teams with timely insights and recommendations.\n\n\n\n\nCross-Functional Partnership\n\n * Serve as the regional coordination hub across Sales, MP\u0026O/Finance (RYA), Legal, Marketing, Product, and Global Market Activation.\n\n * Ensure regional requirements and nuances are embedded into global initiatives, launches, and quarterly planning cycles.\n\n * Lead and facilitate regional participation in cross-functional go-to-market planning, ensuring smooth and consistent in-market execution.\n\n * Drive knowledge sharing, best-practice exchange, and alignment across regions and with global partners.\n\n\n\n\nLeading a Dream Team\n\n * Build, lead, and develop a high-performing regional team directly responsible for Product Marketing in the region.\n\n * Support and coach all members of the extended Market Activation function in the region.\n\n * Foster a pragmatic, high-performance culture grounded in accountability, operational excellence, and measurable commercial impact.\n\n * Set clear priorities, define success metrics, and ensure tight alignment with both regional objectives and global strategic frameworks.\n\n\n\n\nQualifications\n\n * 15+ years of experience across Digital Advertising \u0026 Sales, Product Marketing, and Product Go-to-Market.\n\n * Deep current understanding of the digital media and advertising ecosystem, including the digital ads product landscape.\n\n * Programmatic and Ad Tech expertise; prior hands-on or strategic oversight in these areas is a strong plus.\n\n * Demonstrated experience leading teams, complex planning, and execution across regional or international markets within a global, matrixed organization.\n\n * Proven ability to manage and scale cross-functional programs, while effectively influencing \u0026 working with a large set of senior executives and key stakeholders.\n\n * Track record of building, leading, and mentoring high-performing teams in fast-paced, high-growth, and high-complexity environments.\n\n\n\n\nInclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.\n\nWe are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.\n