AVP Strategic Sales - Protection Canada

Why GM Financial?

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.

At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Our Purpose: We pioneer the innovations that move and connect people to what matters.

The AVP, Strategic Sales – GM Protections Canada is responsible for leading the end-to-end sales strategy, execution, and provide oversight of Third-Party Administrator’s field organization for GM Protection products across Canada. This role drives growth in vehicle service contracts and related protection products by delivering best-in-class dealer engagement, optimizing penetration and profitability, and aligning closely with GM Canada, Dealer Services, and strategic partners.
The position serves as a critical link between GMF leadership, GMF sales, GM Canada, Third Party Administrator (TPA), and the dealer network to ensure consistent execution of protection strategies and achievement of business objectives.

This position will be posted until filled.

About the role:

• Develop and execute national sales strategies for protection products in partnership with GM Canada, Third Party Administrator (TPA) , and GMF leadership and sales
• Establish sales targets, incentive frameworks, and go-to-market plans to drive contract volume and penetration
• Establish and oversee sales budgets, performance metrics, and strategic sales initiatives
• Provide guidance and oversight of TPA’s national GM Protections field organization and ensure alignment with GMF sales leadership 
• Build and maintain strong relationships with GM Dealer Principals, General Managers, and F&I leaders
• Partner closely with GM Canada, and GMF sales leadership to align strategies and execution
• Design and implement dealer incentive and reinsurance participation strategies
• Identify new business opportunities to expand protections penetration and profitability
• Monitor and analyze sales performance, dealer trends, and market conditions
• Utilize data-driven insights to refine sales strategies and improve outcomes
• Track competitive positioning and market dynamics to inform decision-making 
• Identify and mitigate dealer-related risks impacting GM Financial

What makes you an ideal candidate:

Knowledge and Skills

• Deep understanding of dealership operations and F&I processes
• Expertise in protection products (VSC, GAP, XS Wear, etc.)
• Knowledge of reinsurance structures and dealer financial models 
• Strong strategic planning and execution capabilities
• Proven leadership, coaching, and team development skills
• Executive presence with excellent stakeholder management
• Analytical mindset with ability to translate data into action
• Strong communication, negotiation, and influencing skills

Work Experience

• 5–7 years of sales and/or sales operations experience
• 3–5 years of leadership experience managing sales or field organizations
• Demonstrated success driving sales performance, dealer engagement, and business growth 
   

Education

• Bachelor’s Degree or equivalent work experience Required
  Master’s Degree

Working Conditions

• Frequent travel across Canada and periodic U.S. travel required
• High level of engagement with dealers and field teams, including non-standard business hours

What We Offer

Excellent Health, Vision and Dental Benefits.
Company Match program for RRSP contributions
Generous Paid Time Off (personal, vacation, sick, paid holidays)
Dynamic relationships between teams and leadership
Quarterly Volunteer Opportunities
Hybrid work schedule offered; ability to work a portion of your week from home
 

Our Culture: Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Work Life Balance: Flexible hybrid work environment, 3-days a week in office.

This posting is for a vacancy.  

The base range for this role is: $109,000 - $201,500

At GM Financial, we strive for transparency in all aspects of our business, including pay equity. This is the GM Financial pay range for this role and job level. The exact salary and compensation will vary based on factors like knowledge, skills, experience, and education.  

This role is eligible to participate in a performance-based incentive plan. Full time employees are eligible to participate in health benefits after 30 days of employment. 

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