Brand Manager - Defender & Jaguar

POSITION: Brand Manager – Defender & Jaguar

LOCATION: Mississauga, Canada

LINE MANAGER: Market President

RECRUITMENT RANGE: $91,000-$118,000 CAD

Live the Exceptional With Soul. This is the singular purpose of JLR.

At the core of these experiences are the products themselves. The JLR brands have undergone a dramatic transformation over the past years.

JLR is reimagining the future of modern luxury by design through our distinct British brands. Our purpose is to ‘Live the Exceptional with Soul’ by being the proud creators of modern luxury and being guided by a set of behaviors we call our Creators’ Code: Customer Love; Unity; Integrity; Growth; Impact.

At JLR, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.

Reporting to the Market President, the Brand Manager – Defender & Jaguar is responsible for executing and optimizing the product vision, strategy, and roadmap for the Canadian market. In close collaboration with the North American and Global House of Brands teams, this role adapts and refines global product strategies to align with local market dynamics and ensure continued brand relevance and performance.

What you will be doing:

• Lead the optimization and implementation of the product vision, strategy, and roadmap for the local market, working with the North American & Global House of Brands to bring global direction to life


• Manage the market-specific product roadmap aligning with the North American & Global House of Brands product roadmap


• Manage the gathering of local market intelligence on product performance and communicate this with the House of Brands team and local market functions


• Collaborate with other teams within the local market to ensure end-to-end performance for the brand


• Plan and deliver local product and services releases aligned to the House of Brands requirements


• Manage and optimize product performance in the market through collaboration with other local market teams


• Manage market inputs and optimizations to future vehicle programs


• Champion the market execution of launch plans, aligned to global HoB strategy


• Responsible for the market-specific product offering for Defender & Jaguar brands e.g. services, charging, experiential


• Ensure local execution of the brand’s pricing strategy, working with the market sales and finance teams to review and optimize


• Act as voice of the market and client to the North American & Global House of Brands and COEs to share best practice and knowledge, and to inform global strategies

What you will need:

• Bachelor’s degree in business or a related field, or equivalent professional experience


• 5+ years of experience in a corporate environment; automotive industry experience preferred


• Strong leadership, team management and strategic thinking


• Product and brand knowledge


• Collaboration and communication


• End-to-end product management


• Commercial acumen


• Project planning and execution


• Data-driven performance management and improvement


• Market-specific knowledge


• A client focused mindset

Schedule: Hybrid Ways of Working (Monday, Tuesday, Thursday - office days; Wednesday and Friday - choice days)

Base pay offered may vary depending on multiple individualized components, including location, skills, experience, and market factors. The total compensation package for this position may also include other elements, including a target bonus in addition to a full range of medical/health, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick/personal, and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an “at-will position”.

So Why Us?

• As a people-first company, working at JLR means opportunity, teamwork, and growth. That's why working here is so much more than a job.


• Be part of an international, inclusive, and open-minded company


• Global Bonus Program based on company performance


• You are never just a number. We take pride in taking care of our employees, doing everything we can to make sure that our teammates thrive both in and out of the office.


• Our employees receive a generous time off policy


• We offer a discounted Luxury Vehicle Car Program


• Employees also receive generous health care and retirement plans


• Quarterly Chair Massages


• Maternity/Paternity Leave


• Complimentary lunch


• And more!

Thank you for your interest in working for us, we love it here and think you will too!

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

JLR North America, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.

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