"Brand Manager, Entry (Puck) - Toronto

Do you have a passion for Brand Marketing? This is your chance! Join the Arla Marketing team as a Brand Manager! This exciting role will be the perfect opportunity for you to be part of an exciting team and a dynamic, world-class Consumer Packaged Goods and Dairy Manufacturing company.

As a Brand Manager (Entry – Puck), you will provide strategic brand ownership over the Puck brand marketing and innovation initiatives for the Canadian market to enhance Arla Foods’ brand share and positioning.

About the role

Reporting to the Senior Director, Head of Brand Marketing, you will:

• Own the day to day management for key executional elements of all brand campaign projects including; Media, Creative, Sampling, Shopper, PR for the Puck brand 


• Develop and bring to life a strong pipeline of innovation for the Puck portfolio


• Lead the annual strategic brand planning cycle for Puck, and ensure clear communication of plans to the local organization through the National Sales Meeting


• Build strong relationships with global teams throughout the Middle East to maximize local brand positioning and performance


• Build and develop clear communication internally (cross-functionally) and externally (with all agency partners) that ensure focused direction to develop programs that deliver against brand plans


• Analyze business results to ensure strategies and programs are effective and KPI objectives are being attained to maximize ROI


• Own the budget management process for the Puck brand


• Participate in the development of brand marketing strategies as they relate to product, price, promotion, place and positioning within the Canadian market


• Together with the Insights Manager, Digital Media Lead & Manager, Commercial Excellence, provide additional review of market data and provide relevant insights, observations and recommendations to the Marketing team for future opportunities

Who are you?

You will have a at least three years’ experience in Brand Management within a Tier 1 CPG environment. You will also have experience developing and executing marketing programs, brief writing, with overall P&L management,  as well as previous hands-on experience in the creation and full execution of brand plans. Your profile will also include knowledge of the Canadian grocery retail landscape. You will have a post secondary degree or diploma in a business, marketing or equivalent field.

With excellent interpersonal skills and experience working across cross-functional teams, you will utilize your strong strategic and analytic thinking skills to utilize data to support business decisions. Experience with the Nielsen Database  is required. With strong communication skills and high attention to detail and an action-oriented mindset, you will have the ability to work in a fast-paced environment utilizing organizational, prioritization and multi-tasking skills.

What do we offer?

The compensation range for this role will be $80-100K, and this posting is for a current vacancy.

At Arla, we strive to unlock the highest potential in each other while working together to create the future of dairy. We push each other to keep our cooperative at the forefront of the dairy industry, so we can create Good Growth and bring health and inspiration to the world, naturally.

We do so much more than make some of the world’s favorite dairy products. We give babies the best start in life, make the family dinner unforgettable and mornings worth getting up for.  Every single one of us plays an important role and together we build and help establish our position as one of the largest dairy companies in the world.

Application and contact

Interested and qualified candidates are invited to submit their resume.  Arla foods is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, colour, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law.   If you require an accommodation in order to participate in the recruitment process, please contact us at the email address above to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.

While we appreciate all applications, only applicants that are legally authorized to work in Canada will be considered for this role.

Shape the Future of Dairy 

Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about. 

 
#LI-MAZER
Ref.: 106897