Content Lead - Marketing

About BinSentry

BinSentry is an extremely fast-growing ag-tech company started here in KW.
BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities.

With our technology, feed mills and protein producers are enhancing feed ordering efficiency, raising healthier animals, improving employee safety, reducing their environmental footprint and - most significantly - uncovering new savings. Today, BinSentry is monitoring more than 60,000 bins in real time across North America. When it comes to the future of agricultural supply chain management, BinSentry is leading the way. For more information visit www.binsentry.com.

BinSentry is looking for a talented and versatile Content Lead to join our growing Marketing team.

This is a unique opportunity to own the voice of an innovative ag-tech brand at a pivotal stage of growth, shaping how we communicate across every channel and audience. If you thrive on variety, take pride in meeting deadlines, and bring equal parts creativity and structure to your work, we want to hear from you.

What You'll Do

The Content Lead is responsible for the end-to-end creation and deployment of a wide range of content, including:

• Marketing support materials and sales literature
• Media and press releases
• Social media content (organic and campaign-driven)
• Website copy and landing pages
• Video scripts and storyboards
• Direct mail and email campaigns (e-blasts)
• Internal communications and executive messaging, as required

Beyond writing, the Content Lead is expected to:

• Manage content projects from brief through delivery, ensuring quality and on-time execution
• Collaborate closely with the Digital Lead, Events & Tradeshow Manager, and Marketing Coordinator
• Brief and direct the graphics team while leveraging video and digital production support
• Maintain a strong content calendar aligned with marketing campaigns and business priorities
• Uphold a consistent brand voice across all channels and content formats

Who You'll Work With

The Content Lead is part of a multi-faceted Marketing team led by the Chief Marketing Officer (CMO). Your immediate peers include a Digital Lead, an Events & Tradeshow Manager, and a Marketing Coordinator.

You will have the support of a dedicated graphics team and access to video and digital production resources, allowing you to focus on what you do best: creating compelling content.

What We're Looking For

• Minimum of 5 years of professional content creation or copywriting experience
• A strong, versatile writing portfolio spanning multiple formats and channels
• Exceptional organizational skills with the ability to manage multiple projects simultaneously
• Demonstrated accountability with a proven ability to take ownership of deadlines and deliver high-quality work
• Experience working either in-house in a marketing or communications role or within a digital or traditional marketing agency
• Comfort collaborating with creative, digital, and events teams in a fast-paced environment

Assets & Nice-to-Haves

• Experience in the agricultural sector, specifically swine, poultry, or feed milling
• Familiarity with ag-tech, AgriFood, or supply chain industries
• Experience writing for both B2B and technical audiences
• Video scripting and/or storyboarding experience

Why BinSentry

• Be part of a fast-growing ag-tech company at a pivotal stage of growth
• Work on meaningful technology that helps farmers and food producers do more with less
• Join a collaborative team that values creativity, initiative, and excellence
• Flexible hybrid work model. Candidates located in or near Kitchener, Ontario are preferred, although remote candidates will also be considered
• Competitive compensation commensurate with experience

We use artificial intelligence tools to support parts of our recruitment process, such as screening or assessing applications. Final hiring decisions are made by our hiring team.

This posting is for an existing vacancy.