Content Marketing Specialist (Term)

What we’re looking for:

Triple E Canada Ltd. is looking for a Content Marketing Specialist. You have a unique opportunity to work with a dynamic, highly collaborative creative team and impact a premium travel brand. We are a 60+ year family-owned manufacturing business. Leisure Travel Vans is a premium motorhome brand and has been featured on AdWeek, Business Insider, Forbes, Product Hunt, MSN, and The Next Web. Lode King Industries is an innovative and well-known commercial highway transport trailer manufacturer.

First and foremost, your copywriting and content creation skills are top-notch. You have a proven track record with ideally 5+ years experience working in a content based position. You will be creating and curating strategic content, working in a variety of areas including marketing content, social media, advertising, blog posts, and community development. You’re obsessed with detail, resourceful, eager to learn, proactive and you bring energy to content marketing projects. As an integral part of our marketing team, you will be collaborating with team members and reporting to our Marketing Manager.

What you’ll do

• Creating strategic marketing content
  
  




• Researching and writing content pieces such as blog posts and social media content that helps drive targeted traffic, increases conversation, and creates brand awareness


• Developing consistent messaging for the company’s websites and marketing campaigns


• Writing press releases and other company materials, including email newsletters and company reports


• Detailed proofreading and editing, working closely with our influencer content writing team


• Helping distribute content that educates and entertains our audience as well as supports marketing goals
  
  




• Managing and growing our online communities




• Build and manage the company’s social media profiles and presence including Facebook, Twitter, LinkedIn, Instagram, and other channels


• Plan and execute a yearly social media strategy and post schedule


• Develop written and graphic content for social media


• Develop and write content for Mailchimp campaigns for the public, owners, dealers, as well as employees (working closely with our HR department)


• Develop and grow the company’s influencer initiatives and community


• Be the eyes and ears of the company by monitoring online conversation about our company, our competitors, and the industry


• Explore new ways to engage and identify new social networks to reach our target audience and engage in conversations with them


• Stay up-to-date on new social media tools and best practices; monitor and learn from competitors and other social media leaders


• Find new content marketing opportunities to grow our company’s fanbase by adding value to their lives
  
  




• Managing advertising campaigns




• Manage paid media campaigns on social networks including Facebook, Instagram and Twitter

Experience & Skills:

• Degree/diploma in Communications, Graphic Design, Marketing, Business or equivalent


• Past experience producing content for the web and social media with a strong portfolio


• Experience in the digital communication space with extensive knowledge of social media platforms and demonstrated digital strategic planning skills


• Graphic design skills including working knowledge of Adobe Creative Suite and other current technologies used for creative work


• Working knowledge of online paid media channels including Google Adwords and Facebook Advertising


• Strong analytical skills with a working knowledge of Google Analytics, Google Adwords and various social media analytics platforms (Facebook, Instagram, Twitter, etc.)


• Strong communication skills – written and verbal


• Strong research skills and attention to detail


• Keen eye for clean design and visual layout


• Independent and well organized with strong project management skills and ability to multitask


• Outgoing personality with a passion for people and developing communities


• Ability to prioritize, manage deadlines, and make decisions under pressure


• Photography/video skills a plus


• Wordpress writing skills a plus

The position is a term role based out of our office in Winkler, MB. We’re open to discussing remote opportunities. Compensation is based on experience. Apply online at www.tripleerv.com/careers.

Learn more about our companies at www.leisurevans.com and www.lodeking.com.