Content specialist

Content Specialist

Vancouver, BC (Hybrid)

Permanent, Full-Time

Hybrid (3 days a week at the office)

Salary: 65,000-70,000

Work Location: Native Shoes is a hybrid organization based in Vancouver, BC. Employees located in the Greater Vancouver Area are expected to be in the office  3 days per week, with flexibility during peak content moments, launches, and events.

Why Native Shoes?

Native Shoes is inspired by the past and built for the future. We design lightweight, purpose-driven footwear for families of feet, small to big, who are curious, playful, and always on the move.Our brand is optimistic, human, and a little unexpected. We value ideas over ego, progress over perfection, and content that feels lived-in rather than overly produced. We believe social media should spark curiosity, invite connection, and reflect real life as it’s happening.

At Native Shoes, our values guide how we work:

• Team: We build together and support one another.


• Ownership: We act like owners and take pride in our work.


• Curiosity: We ask, “what if?” and explore new ideas.


• Belief: We believe in the possibility of greatness, in our brand and ourselves.
  
  

About You

• You’re a hands-on content creator who knows how to turn ideas into high-performing social and ad content.


• You’ve done this before; you can shoot, edit, write, and post without needing a ton of direction.


• You understand what makes content work, not just look good.


• You’re comfortable testing ideas, iterating quickly, and balancing brand storytelling with performance.


• You’re also eager to expand your scope—whether that’s managing creators, exploring new platforms, or contributing to campaign ideas.


• You’re organized, proactive, and thrive in a fast-paced environment where you can take ownership and move quickly.
  
  

You’ll report to our Senior Manager, Partnerships and work closely with the broader marketing team to bring Native Shoes to life across social in a way that feels natural, joyful, and unmistakably on brand.

What You’ll Do

Content Creation & Editing

• Create, shoot, and edit short-form video content for TikTok and Instagram


• Comfortable being on camera


• Produce both organic content and performance-driven creative for paid ads


• Develop multiple variations of content (hooks, formats, edits) to support testing and optimization


• Add captions, graphics, and platform-native elements to maximize engagement
  
  

Social Media Execution

• Own day-to-day posting across social platforms, ensuring consistency and quality


• Write clear, engaging captions and on-screen copy aligned with Native Shoes’ brand voice


• Maintain and execute against a content calendar tied to campaigns and key moments


• Engage with community (comments, DMs) to build brand affinity
  
  

Content Performance & Optimization

• Track performance of posts and videos, identifying what’s working and what’s not


• Iterate on content based on data, trends, and platform best practices


• Partner with marketing and growth teams to support creative for paid campaigns
  
  

Creator & Partnerships Support

• Assist in sourcing and reaching out to creators for UGC and collaborations


• Help brief creators and manage content deliverables


• Support execution of partnerships and creator campaigns
  
  

Trend & Platform Expansion

• Stay on top of trends, formats, and emerging platforms


• Contribute ideas for new channels and test into them
  
  

This Role Is for You If

• You love making content more than managing calendars


• You’re comfortable filming and editing regularly


• You understand TikTok and Instagram natively—not just strategically


• You’d rather post something real today than perfect next week


• You’re curious, proactive, and don’t wait to be told what to create
  
  

This Role Is Not for You If

• You only want to plan content, not create it


• You’re uncomfortable editing video


• You prefer rigid direction over creative experimentation


• You’re not interested in being close to the work
  
  

What You Bring

• 2–4 years' experience in content creation, social media, or a similar role


• Strong video editing skills (CapCut, Premiere Pro, Final Cut, etc.)


• Experience creating content for TikTok and/or Instagram


• Solid understanding of what drives engagement and performance on social


• Comfortable being on camera and/or directing shoots


• Experience managing or contributing to social media accounts


• Strong copywriting skills (hooks, captions, basic storytelling)


• Organized, detail-oriented, and able to manage multiple projects
  
  

Bonus Points If You

• Have worked in fashion, footwear, lifestyle, or DTC brands


• Are a creator yourself or have grown a personal or brand account


• Have experience repurposing creator or influencer content


• Understand what makes content perform organically before it’s boosted
  
  

Growth & Opportunity

This role has room to grow as Native Shoes scales. Over time, there is potential to evolve into a Senior Social or Content Lead position with increased creative ownership and strategic input.

How to Apply

Please include links to social accounts, content, or a portfolio that showcases your video editing and storytelling style.