Activate JobCopilot
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Demand Generation Specialist, Mid-Market in Canada.
This role sits at the heart of a high-growth SaaS marketing organization, focused on driving pipeline and revenue through data-driven demand generation strategies for mid-market audiences. You will design and execute integrated, multi-channel campaigns that connect marketing activity directly to sales outcomes, with a strong emphasis on new logo acquisition. Working closely with sales, SDRs, and cross-functional marketing teams, you will help shape how prospects engage across the funnel—from first touch to MQL handoff. The environment is fast-paced, collaborative, and highly experimental, encouraging continuous testing, learning, and optimization. You will also play a key role in webinars, events, email nurture programs, and campaign analytics to improve performance. This position is ideal for a marketer who enjoys combining creativity with analytics to build scalable pipeline engines. Your work will have a direct impact on revenue growth and market expansion.
Accountabilities
You will be responsible for designing, executing, and optimizing demand generation programs that drive qualified pipeline growth in the mid-market segment. This includes end-to-end campaign ownership and close collaboration with sales and marketing stakeholders.
- Develop and execute multi-channel demand generation campaigns focused on mid-market new logo acquisition
- Plan and manage integrated marketing programs across email, webinars, paid media, content syndication, and events
- Build and optimize email nurture flows to convert top-of-funnel leads into MQLs for SDR handoff
- Lead webinar programs, including speaker coordination, promotion strategy, scheduling, and live execution
- Support field events and conferences, including pre-event promotion and post-event engagement follow-up
- Partner with SDR and sales teams to align on campaign performance, insights, and optimization opportunities
- Analyze funnel metrics, campaign attribution, and pipeline performance to inform strategy and reporting
- Document campaign processes, insights, and workflows to ensure transparency and scalability
- Continuously test and optimize campaigns using an experimentation mindset
Requirements
The ideal candidate brings early-to-mid level experience in B2B demand generation or digital marketing, with strong execution skills and a passion for data-driven growth.
- 2–3 years of experience in B2B demand generation, campaign management, or digital marketing
- Experience executing multi-channel marketing programs across email, webinars, paid media, and events
- Background in SaaS, cybersecurity, or enterprise technology marketing is preferred
- Strong understanding of marketing funnel metrics, lead lifecycle, and campaign attribution
- Hands-on experience with tools such as Salesforce, HubSpot or Marketo, and analytics platforms
- Familiarity with paid media platforms such as LinkedIn Campaign Manager and Google Ads
- Strong project management skills with ability to handle multiple concurrent campaigns
- Excellent communication and collaboration skills across marketing, sales, and operations teams
- Analytical mindset with ability to translate data into actionable insights
- Proactive, hands-on attitude with a strong bias for execution and experimentation
Benefits
- Competitive compensation aligned with experience and market standards
- Comprehensive health, financial, and wellness benefits
- Professional development budget to support continuous learning and growth
- Wellness days and dedicated wellness initiatives
- Lifestyle spending account to support personal well-being
- Employee recognition programs celebrating impact and achievement
- Collaborative, inclusive, and high-performance culture
- Opportunity to contribute to a fast-growing SaaS environment with strong career progression
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