Digital Engagement Advisor

Toromont Cat is looking for a Digital Engagement Advisor based in the Maritimes. In this role, you’ll play a key part in helping our customers, branches, and sales teams fully embrace and benefit from Toromont’s digital tools. You’ll champion digital adoption, deliver training, support onboarding, and ensure customers clearly understand the value, efficiency, and impact these tools bring to their operations.

As a Digital Engagement Advisor, YOU will experience: 

• Working within one of the safest organizations in the industry where your safety and well-being are our most important priority


• Working for the best-in-class equipment dealer and with the premium Caterpillar brand


• Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success


• Competitive total rewards including: wages, benefits, and premiums (as eligible)


• An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada

In a typical day, YOU will:

• Identify customer opportunities, train users, support campaigns, and promote digital tools through events.


• Monitor new/dormant customers, assist MSRs with account setup, and guide onboarding during machine deliveries.


• Optimize platform usage — Expand customer usage, communicate digital value, clean data with Digital Operations, and join Field Engagement visits.


• Train internal teams — Educate MSRs, PSSRs, ISRs, PCAs, and leaders on tools, onboarding processes, and data sources.


• Track and improve metrics — Review digital performance, identify improvement areas, and collaborate with regional leaders on action plans.


• Enhance digital solutions — Gather customer feedback, support solution improvements, and participate in testing and validation.

Must-haves for this role:

• 3–5 years in digital/eCommerce with familiarity in mobile solutions, plus 2+ years in contact‑center or customer‑support roles considered an asset.


• Post secondary education in Information Technology/Marketing/General Business


• Bilingual French/English both written and oral (depending on assigned Region)


• Strong interpersonal skills and customer focus.


• Clear and concise communications skills.


• Convincing, approachable communications skills.


• Strong inclination to roll-up sleeves and get things done.


• Structured approach to problem solving and issue resolution.


• Ability to identify critical path tasks and prioritize most relevant actions and deliverables.

 About Toromont Cat

With over 4,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed.   At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!

Artificial Intelligence (AI)

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.