Graphic Designer & Social Media Specialist

Overview

Red Sun Farms is one of the largest fully vertically integrated, high-tech greenhouse growers in North America. Our seed to plate approach closes the gap between grower, retailer, and consumer; allowing us to develop an exceptional product and an exemplary level of customer service from all our locations, 365 days per year. 

We are currently seeking candidates for the position of Graphic Designer & Social Media Specialist in our Kingsville Corporate Office

 The Graphic Designer & Social Media Specialist, under the direction of the Director, Marketing and Packaging, will primarily be responsible to create and coordinate the design of electronic and/or printed graphic materials with a focus on developing high-quality visual and social content across multiple brand identities. This role will use extensive knowledge of specialized design concepts, media, software tools, and social media strategies to develop comprehensive layouts and the production of marketing collateral.

What We Offer

• Competitive compensation


•  An incredible work environment


• Comprehensive health benefits


• Paid vacation time


• Defined contribution pension plan


• Paid sick leave


• Employee and Family Assistance Program


• Employee Discount Program

Main Responsibilities

• Design creative assets for print and digital marketing, including advertisements, brochures, trade show materials, signage, displays, publications, packaging, and promotional material for various channels


• Create and produce electric page layouts, production ready graphics, JPEGs, PDFs, video, clip art, graphs, charts, thumbnail images, and other design elements as required 


• Produce creative concepts for product packaging and labeling on packaging dielines while ensuring consistency with brand guidelines 


• Collaborate with sales, operations, the packaging team, and external packaging suppliers to create innovative packaging design that support business objectives and enhance customer specifications, food industry regulations, and print requirements  


• Provide technical graphic design support and creative guidance to internal stakeholders, production teams, publishers and vendors 


• Develop and execute engaging, brand-aligned content strategies across social media platforms to increase brand awareness, audience engagement, and customer acquisition 


• Monitor, manage and grow the organizations social media presence by identifying emerging trends, audience preferences, platform best practices and competitive insights 


• Analyze social media performance using analytics, KPI’s, preparing reports, and recommending content optimization to maximize engagement  


• Capture and produce high-quality food photography, lifestyle imagery, and promotional video content for digital and print campaigns and social media 


• Collaborate with the marketing team to ensure a cohesive brand message across all channels Identify, source, and select vendors/service providers for printing and publication services, as necessary (e.g., illustrators, printers, typesetters, photographers, etc.) Select the appropriate media and materials (e.g., paper, ink, etc.) 


• Participate in marketing strategic planning and accountability to achieve the agreed to goals of the plan

Qualifications

• Diploma in graphic design or equivalent experience


• Minimum 5 years’ experience as a graphic designer


• Mastery of graphic design software, including Adobe Creative suite


• Solid knowledge of design and visual principles


• Strong understanding of social media platforms, trends, and best practices


• Experience managing and maintaining social media platforms and analyzing social analytics


• Well versed in the latest graphic design methods, practices, techniques, and associated principles


• Demonstrated portfolio showing creative, design and software skills

Working Conditions

• Work in a busy office environment with frequent interruptions


• Interactions with customers, employees, and management


• Sitting and standing for an extended amount of time may be required


• May be required to work overtime as needed


• May be required to work occasional evenings, weekends, and holidays depending on deadlines

Compensation & Benefits  

This position offers an annual salary range of $60,000.00 to $75,000.00, commensurate with experience and qualifications. In addition to base pay, Red Sun Farms provides a comprehensive total rewards package, including health benefits, defined contribution pension plan, paid sick days, and other company-sponsored programs. 

Hiring Process 

We believe in a human-centered hiring process. Applications submitted to Red Sun Farms are reviewed by our hiring team, and artificial intelligence (AI) is not used to screen candidates. We thank all applicants for their interest, however, only those selected for interview will be contacted. 

Interested? 

Interested candidates are asked to visit www.redsunfarms.com/careers

Red Sun Farms welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.