GTM Engineer

Who we are

Manos Software Group is part of Valsoft Corporation, a long-term investor in vertical market software businesses. Valsoft acquires and operates software companies with a permanent ownership mindset, emphasizing autonomy, disciplined growth, and long-term value creation. 

We are strengthening our go-to-market infrastructure to support scalable revenue growth across our operating companies. This role will play a critical part in building the systems and automation that power that growth.

About the Role

The GTM Engineer owns and builds the technical foundation of Manos’ revenue engine.

This is a hands-on systems builder role at the intersection of Sales, Marketing, Data, and Automation. You will design, implement, and optimize the infrastructure that drives pipeline generation, lifecycle management, attribution, and revenue intelligence.

You will work closely with leadership and commercial teams to improve pipeline velocity, conversion efficiency, and scalable growth execution.

Key Responsibilities

• Own and optimize CRM architecture (HubSpot preferred)
• Design lifecycle stages, pipeline structures, and attribution logic
• Build and maintain automated workflows for routing, scoring, nurturing, and lifecycle progression
• Ensure data integrity, cleanliness, and reporting accuracy
• Document scalable GTM systems and processes

Automation & Infrastructure

• Implement automation across marketing and sales systems
• Connect tools via APIs, webhooks, Zapier/Make, or native integrations
• Build and maintain outbound infrastructure (domains, sending systems, sequencing tools)
• Manage enrichment and prospecting platforms
• Improve deliverability and technical performance

Data & Analytics

• Build dashboards for pipeline health, funnel performance, CAC, LTV, and conversion metrics
• Develop attribution models to measure channel impact
• Analyze GTM experiments and provide structured insights
• Support forecasting and revenue planning

Growth & Experimentation

• Run and instrument outbound experiments (ICP testing, segmentation, messaging)
• Identify funnel bottlenecks and implement systematic improvements
• Continuously optimize acquisition and conversion performance

Cross-Functional Impact

• Partner with Sales and Marketing to improve revenue efficiency
• Support expansion and new market initiatives
• Deliver structured reporting and strategic insights to leadership

Qualifications

• 2-5+ years in RevOps, Growth Engineering, Sales Operations, or similar
• Strong hands-on experience with HubSpot (preferred) or Salesforce
• Experience in B2B SaaS revenue environments
• Familiarity with marketing automation and outbound systems
• Exposure to APIs and system integrations

Technical Skills

• CRM configuration and workflow automation
• Data enrichment and segmentation
• Funnel reporting and attribution modeling
• SQL or advanced spreadsheet modeling
• Experience with tools such as HubSpot, Apollo/ZoomInfo, Clay, Zapier/Make, Outreach/Salesloft, GA4

Personal Attributes

• Systems thinker with strong analytical rigor
• Builder mindset; comfortable creating infrastructure from scratch
• Detail-oriented with high standards for data accuracy
• Operates with ownership and accountability
• Fluent in English (written and verbal)
• Legally authorized to work in Canada

What Success Looks Like

Within 90 Days

• Clean, scalable CRM architecture implemented
• Automated lifecycle and routing workflows operational
• Clear funnel and revenue dashboards established
• Initial GTM experiments running consistently

Within 6 Months

• Measurable improvements in pipeline velocity and conversion rates
• Clear attribution visibility across channels
• Fully optimized outbound and inbound infrastructure
• Scalable systems supporting sustained revenue growth

Ready to join a collaborative and high-performing team where you can directly impact acquisition strategy and long-term value creation?

#Manos