Machine Sales Representative (MSR)

We are seeking a MSR (Machine Sales Representative) for our team in St. John's, NL. This role will be responsible for the sales of heavy equipment by developing marketing strategies, prospecting for new business and closing customer sales in a diverse territory. While expanding market opportunities, these strategies will be aligned and driven by personal, regional and corporate objectives to increase profitability. This role will be responsible for coverage of Sales in the Eastern NL region.

As a Machine Sales Representative (MSR), YOU will experience: 

• Working within one of the safest organizations in the industry where your safety and well-being are our most important priority


• Working for the best in class equipment dealer and with the premium Caterpillar brand


• Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success


• Competitive total rewards including: wages, benefits, and premiums (as eligible)


• An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada

In a typical day, YOU will:

• Demonstrate safe, environmentally sound and healthy work behaviours at all times, in support of Toromont’s Health and Safety Policies, Programs and initiatives


• Represent Toromont Cat in a defined area to support heavy equipment sales and customer agreements


• Develop and implement a yearly territory plan and marketing strategies to prospect new business in the assigned territory


• Liaison between customer and the company for all aspects of sales including analysis of specifications to identifying appropriate equipment applications/attachments to meet their needs


• Prepare and conduct presentations and events to promote Cat products and features


• Provide customers with quotes, new products, current offerings and purchasing options


• Update customer profiles weekly and monthly within the territory plans for effective customer management


• Participate in weekly planning calls and enter weekly plans into SalesLink System


• Remain current on competitive marketplace to ensure our customers receive the best value possible

Must-haves for this role:

• Post Secondary Education and 5-10 years equivalent experience in a sales and marketing

About Toromont Cat

With over 4,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!

#IND23