Manager, Brand Management - Tangerine

Requisition ID: 248993

Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.

Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!

What you will be doing:

The Manager, Brand Management is responsible for leading Tangerine’s integrated creative campaigns to ensure exceptional brand presence that drives long-term demand and affinity for the bank. This role oversees upper funnel marketing initiatives, product positioning, and enterprise-level brand campaigns, working in collaboration with product owners and paid, owned and earned channel partners to ensure initiatives align with business objectives and achieve measurable targets. The individual will demonstrate a proven track record in cross-functional collaboration, project management, and creative execution.

Is this role right for you? In this role, you will:

• Lead the development and execution of Tangerine’s brand strategy to ensure campaigns reflect brand values, connect with target audiences, and deliver desired business outcomes across all channels (i.e. digital, email, mobile, print, radio, direct, television).


• Develop and manage relationships with key internal stakeholders and agency partners, ensuring alignment on business goals, marketing priorities, and creative direction.  


• Ensure programs are delivered on-time and within budget, proactively flagging barriers that may impede anticipated outcomes.


• Oversee the planning, execution, and optimization of integrated marketing campaigns, leveraging data-driven insights to enhance targeting, creative effectiveness, and overall performance.


• Champion brand consistency, ensuring all external and internal communications are on brand and utilize the appropriate tone and messaging.


• Set clear objectives, KPIs, and performance metrics for programs, and provide regular reporting updates.


• Drive continuous improvement by identifying opportunities for innovation, process optimization, and best practice adoption.


• Direct and prioritize ongoing marketing operations, including website updates, fulfillment, regulatory communications, and compliance with marketing review processes.


• Engage appropriate stakeholders throughout the process, including Legal, Compliance, and related Brand partners 

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• Bachelor’s degree in Marketing, Communications, or a related field


• 5-7 years of experience in digital marketing, brand marketing or product marketing, ideally within financial services  


• Proven experience managing integrated campaigns across both traditional and digital channels (online, email, television, radio, out-of-home, etc.).


• Extensive experience managing cross-functional teams and agency partners to deliver high-impact marketing programs.


• Experience managing large-scale programs, budgets and timelines


• Ability to solve problems and work in a matrixed environment.


• Attention to detail and proactive problem-solving


• Creative thinking and adaptability 


• Results-oriented mindset and ability to work in a matrixed environment 
  

What's in it for you?

• Work in a mission-driven culture that prioritizes empowerment, diversity, and continuous learning.


• Join a modern banking environment where design plays a central role in shaping client value.


• Be part of a high-visibility team that is reimagining the future of personal finance in Canada.


• You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.


• You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.


• You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.

*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)

Location(s):  Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.