Marketing Analytics Lead (Tracking & Attribution) (m/f/d)

What you will do:

As a Marketing Analytics Lead, you are accountable for how marketing tracking, attribution, and measurement are designed, implemented, and trusted at Maxon.

This role sits at the intersection of Marketing, Finance, Engineering, and Analytics. You set direction and standards for marketing measurement so performance, ROI, and experimentation can be evaluated consistently and with confidence across channels.

This role goes beyond analysis and reporting. You own the measurement foundation and ensure it is correctly implemented and maintained as marketing activities evolve.

Marketing tracking and instrumentation

• Own end to end marketing tracking across web and marketing channels

• Define tracking standards, event taxonomies, and conversion definitions

• Ensure tracking remains correct as campaigns, funnels, and products change

• Provide clear requirements and oversight for tracking implementations

• Act as the final point of accountability for tracking coverage and correctness

Funnels, measurement, and attribution

• Define how marketing performance is measured from impression to conversion
• Own attribution approaches, assumptions, and limitations
• Lead measurement for incrementality testing and experimentation
• Ensure consistent calculation of CAC, ROAS, revenue, and marketing ROI across channels

Data quality and validation

• Own data quality across marketing measurement systems
• Establish validation processes and monitoring to detect issues early
• Drive resolution of discrepancies across platforms and downstream systems
• Communicate data limitations, confidence levels, and caveats clearly

Analytics Tools & Systems

• Act as system owner for GA4, including event schema, conversion definitions, and configuration
• Own Google Tag Manager (GTM) setup, structure, and governance
• Implement and validate tagging across web properties and marketing platforms
• Ensure accurate data flow from GA4 into downstream reporting tools (e.g. Looker / Looker Studio)
• Troubleshoot tracking discrepancies and data quality issues across tools

Leadership and collaboration

• Act as the primary owner and decision maker for marketing tracking and attribution
• Lead alignment across Marketing, Finance, Engineering, Product, and Analytics
• Translate business questions into clear measurement approaches
• Enable teams to run reliable experiments and make informed optimization decisions

What we are looking for:

• Bachelor’s degree in Data Science, Statistics, Computer Science, or a related field
• 3–6+ years of experience in marketing, web, or app analytics
• Hands‑on experience owning GA4 implementations, event tagging, and GTM
• Experience building marketing dashboards and models in Looker / Looker Studio or similar tools
• Strong understanding of attribution, funnel analysis, and data quality validation

BENEFITS:

We want you to feel comfortable with us - not just during working hours, but every second. Maxon provides a range of benefits, here’s an overview of what you can expect.

• Public transport ticket
• Lifeworks Perks
• Matching RRSP contribution
• Employee Assistance program
• Company lunch once a month
• Training budget
• Group Health insurance
• Bike sharing program

Vacancy Information

• All roles posted are opportunities we are actively recruiting for, unless stated otherwise. Active postings are for an existing vacancy within Maxon.

Recruitment Process Disclosure

• Maxon values a human-centered hiring approach. Every application is reviewed by our recruiting team. We do not use artificial intelligence (AI) or automated systems to screen, assess, or select applicants. In case you would like more information regarding the processing of your application data, please refer to our Privacy Policy for Applicants.

Accessibility

• Maxon is committed to providing an inclusive and accessible recruitment process. If you require accommodation during the hiring process, please contact [email protected]