Marketing Manager

Description

Location: Québec (GMA) — hybrid / remote

Type: Full-time, permanent

Reports to: Lead, Community Marketing Strategy & Influence — Stream 2

About the role

As a Marketing Manager — Community Marketing Strategy & Influence, you will play a key role between marketing vision and the real customer experience. You will ensure that every touchpoint reflects TELUS’ distinctive strengths in a consistent, relevant, and impactful way across all channels.

This role involves designing and deploying 360° marketing strategies that support local market activation, community engagement, and customer acquisition. You will collaborate with multiple internal partners to ensure seamless execution, strong cultural alignment, and a consistent end-to-end customer experience.

Key responsibilities

1. 360° marketing strategy and localized go-to-market

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  Develop and execute localized marketing campaigns adapted to the realities of Quebec communities

  
  


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  Plan integrated go-to-market strategies for wireline and wireless offers in collaboration with stakeholders

  
  


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  Ensure the cultural relevance of messaging for targeted markets

  
  


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  Develop the tools and materials needed to support campaign and field event activation

  
  


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  Coordinate multichannel publishing (email, web, SMS) and perform quality control before launch

  
  

2. Customer communications and consumer journey

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  Develop communications aligned across the full customer journey, from awareness to loyalty

  
  


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  Manage pre- and post-acquisition communications, including awareness, consideration, conversion, onboarding, and retention

  
  


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  Write, plan, and adapt personalized communications (email, SMS, MMS) based on customer segments and journey stages

  
  


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  Analyze communication performance using metrics such as open rates, click-through rates, and conversion rates

  
  


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  Continuously optimize campaigns using A/B testing

  
  


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  Ensure consistency with the TELUS tone: authentic, clear, and engaging

  
  

3. Community engagement and influence

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  Manage communications and content related to local influencer strategies

  
  


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  Prepare clear creative briefs and ensure consistency of tone and messaging across all campaign assets

  
  

4. Market monitoring and strategic intelligence

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  Monitor telecommunications market trends in local Quebec markets

  
  


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  Analyze competitor positioning and messaging to identify opportunities for differentiation

  
  


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  Highlight our distinctive strengths in response to market evolution

  
  


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  Regularly share strategic insights with the team to support campaign adjustments

  
  

5. Digital, web, and compliance optimization

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  Update and optimize local web content

  
  


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  Improve calls to action to support online conversion

  
  


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  Ensure consistency between web content and personalized communications

  
  


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  Ensure compliance with applicable Canadian legal requirements

  
  


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  Track and communicate the results of digital optimizations

  
  

Qualifications

What you bring

You combine strong expertise in digital marketing with a strategic and disciplined approach. You understand the dynamics of the Quebec telecommunications market and know how to translate them into concrete, effective, and culturally relevant customer communications.

Key skills

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  Email marketing and marketing automation

  
  


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  Strategic writing and tone-of-voice management

  
  


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  Performance analysis and reporting (KPIs, A/B testing)

  
  


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  360° campaign management and cross-functional coordination

  
  


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  Market monitoring and strategic intelligence

  
  


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  French/English bilingualism

  
  

Required qualifications

Education and experience

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  Bachelor’s degree in marketing, communications, copywriting, or a related field.

  
  


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  4 to 6 years of experience in copywriting, multichannel marketing communications, and email/SMS campaign management.

  
  


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  Experience in web optimization and content marketing.

  
  


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  Strong knowledge of the Quebec market and its cultural realities.

  
  


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  Experience in competitive intelligence, an asset.

  
  

Technical skills

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  Excellent marketing writing skills: email, SMS, web content, promotional communications.

  
  


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  Knowledge of marketing automation tools such as HubSpot, Marketo, or Salesforce Marketing Cloud, an asset.

  
  


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  Knowledge of web and analytics tools: CMS, Google Analytics, basic HTML, an asset.

  
  


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  Proficiency with project management tools such as Asana, Monday.com, or Jira.

  
  


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  Familiarity with monitoring tools such as Google Alerts or social listening tools.

  
  

Interpersonal skills

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  Excellent spoken and written French and English.

  
  


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  Strong attention to detail and quality control rigor.

  
  


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  Excellent cross-functional collaboration and strong adaptability.

  
  


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  Creative mindset combined with an analytical approach.

  
  


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  Strong interest in turning strategy into concrete action.

  
  

What we offer

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  Competitive compensation based on experience

  
  


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  Innovative and collaborative environment

  
  


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  Hybrid work flexibility

  
  


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  TELUS benefits

  
  


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  Professional development opportunities

  
  

Intermediate knowledge of French is required because you will on a regular basis interact in French with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues,internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its provincial scope.