Producer & Industry Relations (PIR) Representative (Western Canada) Perm, FT, Day

At least three years of experience working within the agricultural industry.

Have worked directly with poultry, egg, or other livestock producers in a relationship management, sales, or advisory capacity.

Have experience building and maintaining relationships with external stakeholders such as producers, industry associations, or regulatory bodies.

You attended or represented an organization at industry meetings, conferences, trade shows, or producer events.

Able to travel frequently throughout Alberta and Saskatchewan for farm visits and industry meetings.

Have working knowledge of the Canadian egg or poultry industry.

Have been responsible for gathering and reporting market, industry, or competitive intelligence to leadership teams.

Have worked with agricultural organizations such as marketing boards, producer groups, feed companies, hatcheries, or equipment suppliers.

Have experience delivering presentations to producers, customers, industry groups, or other external stakeholders.

You hold a post-secondary diploma or degree in Agriculture, Agribusiness, Animal Science, Business, or a related field.

If your answer is “yes” to all those questions, then we want to speak with YOU!!

Who are we?

Burnbrae Farms is a sixth-generation Canadian family-owned company that is operated today by the 4th generation of the Hudson family. We are proud to be one of Canada's leading egg processors with farms, grading stations and processing operations across the country.

Today, Burnbrae has grown into the leading egg processor in Canada, with an attractive consumer brand and value-added products that include Egg Creations!, Simple Egg Whites, EGG Bakes!, EGG Bites! and EGGS2go!. We partner with 400 local egg farmers across the country and we operate in five provinces; including British Columbia, Alberta, Manitoba, Quebec and Ontario with 6 farms, 2 distribution centres, 8 grading stations, 3 processing plants grading, boiling, cooking and shipping eggs across Canada. With a bright future and ambitious plans, the company continues to grow nation-wide and currently employs over 1700 passionate, dedicated employees.

Position Title:  Producer & Industry Relations (PIR) Representative - Western Canada

Department:  Producer & Industry Relations

Reports to:   National Director, Producer & Industry Relations

Territory:  Western Canada

Direct Reports:  0

Replacement or New Role:  New

Term:  Permanent, Full-Time, Mon-Fri, Day

Work Mode:  Hybrid (2-day a week at office)

Salary Range:  $67,800-80,465

Bonus:  Yes

Travel:  Extensive travel throughout Alberta & Saskatchewan required

Address:   3404 56 Ave SE, Calgary, AB T2C 2C3

Key Responsibilities

Producer Relationship Management

• Develop and maintain strong working relationships with egg producers throughout Western Canada, primarily Alberta and Saskatchewan.


• Serve as the primary point of contact for producer inquiries, concerns, and opportunities.


• Conduct regular farm visits to strengthen partnerships and maintain awareness of producer needs and challenges.


• Facilitate effective communication between producers and internal company departments.


• Support producer onboarding and integration activities as required.

Industry Relations and Stakeholder Engagement

• Represent the company at industry meetings, conferences, trade shows, and producer events.


• Build and maintain productive relationships with:
  
  
  
  • Provincial Egg Marketing Boards
  
  
  • Poultry and agricultural associations
  
  
  • Industry partners (primarily feed companies, equipment companies, & hatcheries)
  
  
  
  


• Participate in industry committees and working groups as assigned.


• Promote the company's reputation as a trusted industry partner and leader.

Supply and Procurement Support

• Assist in maintaining a stable and sustainable supply of eggs to meet operational requirements.


• Monitor regional producer developments, flock expansions, market trends, production challenges, and competitive activity.


• Collaborate with operations, & distribution to address supply issues and opportunities.

Industry Intelligence and Market Awareness

• Monitor industry developments, regulatory changes, animal welfare trends, sustainability initiatives, and emerging issues.


• Gather and analyze market intelligence relevant to egg production and processing.


• Provide regular reports and updates to company leadership regarding industry trends, risks, and opportunities.

Regulatory and Quality Support

• Maintain awareness of federal and provincial regulations affecting egg production, grading, food safety, animal welfare, and transportation.


• Support communication of regulatory changes to stakeholders as appropriate.

Communication and Advocacy

• Develop and deliver presentations to producer groups and industry stakeholders.


• Assist in preparing industry communications, reports, and educational materials.


• Support company participation in industry advocacy initiatives.


• Communicate company priorities and objectives clearly and professionally to external stakeholders.

Qualifications

Education

• Post-secondary education in Agriculture, Agribusiness, Animal Science, Poultry Science, Business, or a related field.

Experience

• 3-5 years minimum experience in relationship management in the agricultural sector.


• Experience working directly with poultry producers, agricultural stakeholders, or industry organizations.


• Knowledge of the Canadian egg and poultry sectors is strongly preferred.


• Experience in stakeholder relations, sales, business development, procurement, or agricultural extension is considered an asset.

Skills and Competencies

• Exceptional relationship-building and interpersonal skills.


• Strong communication and presentation abilities.


• Ability to influence and build credibility with a diverse range of stakeholders.


• Sound judgment and problem-solving skills.


• Strong organizational and project management capabilities.


• Ability to work independently and manage a large geographic territory.


• Proficient in Microsoft Office applications

Working Conditions

• Frequent travel throughout Alberta and Saskatchewan, including rural and farming communities.


• Regular farm visits and attendance at industry events.


• Occasional evening and weekend work required.


• Valid driver's license and ability to travel by air and vehicle.

Success Measures

The Western Canada Producer & Industry Relations Representative will be successful by:

• Maintaining strong producer and industry stakeholder relationships.


• Supporting a reliable and sustainable egg supply network.


• Enhancing the company's visibility and reputation within the poultry industry.


• Providing valuable market intelligence and industry insights.


• Contributing to business growth and long-term producer partnerships.


• Demonstrating leadership, professionalism, and industry expertise.

Burnbrae Farms’ Vision is to grow into a world-class egg business using the strength of our people to develop leading edge products and processes. Through our commitment to quality, health and innovation, we will provide healthy lifestyle solutions, exceed customer expectations and build highly trusted brands.

We offer our employees the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds expectations.

Burnbrae Farms is committed to Employment Equity. Accommodations during the recruitment process are available upon request for candidates with disabilities.