Sales & Partnership Activation Coordinator

ABOUT THIS ROLE

The Winnipeg Blue Bombers operate the largest single-sport attendance draw in Manitoba — 32,000 fans per game, 14 consecutive regular season sellouts, and a corporate partnership portfolio spanning game day, digital, and community assets year-round.

We're adding a Sales & Partnership Activation Coordinator to the team that sells and delivers those partnerships. This is a role at the center of every deal — from first proposal to final recap — supporting both the Corporate Sales and Partnership Activation functions of the organization.

WHAT YOU'LL DO

Sales Administration

• Support the Corporate Sales and Partnership teams with day-to-day administration across the full sales cycle
• Assist with preparation of sponsorship proposals, presentations, contracts, and end-of-season recap reports
• Maintain accurate records in CRM systems and internal databases
• Coordinate invoicing, contract tracking, ticketing fulfillment, and renewal schedules
• Support lead generation, prospect research, and sales reporting on inventory and activity
• Schedule meetings and manage internal communications across departments

Partnership Activation

• Coordinate execution of sponsorship assets across game days, digital platforms, community events, and stadium activations
• Manage partner fulfillment to ensure all contractual obligations are delivered accurately and on time
• Liaise with internal departments including marketing, game operations, content, ticketing, and community relations
• Coordinate signage, hospitality, promotional elements, contests, and in-stadium partner experiences
• Organize partner events, appearances, and community initiatives
• Prepare post-event and end-of-season partnership recap materials

Game Day & Events

• Support corporate partner activations at all Winnipeg Blue Bombers home games — this role is present and operational on game days
• Assist with hospitality coordination and partner servicing throughout each game
• Ensure all sponsor assets and branding elements are executed on time, on spec, and on brand
• Troubleshoot and respond quickly to operational needs in a live event environment

General

• Build and maintain professional relationships with corporate partners and internal stakeholders
• Contribute to a collaborative, fast-moving team environment
• Support special projects and departmental initiatives as required

WHO YOU ARE

• Detail-oriented and deadline-driven — you don't let things fall through the cracks
• A strong communicator who can represent the organization professionally with corporate partners
• A self-starter who identifies what needs to get done without waiting to be told
• Comfortable in a fast-paced, event-driven environment where priorities shift and game day is non-negotiable
• Energized by sports, live events, and the idea of building something the whole city watches

WHAT YOU BRING

Must Haves

• Post-secondary education in Business, Marketing, Sport Management, Communications, or a related field with 1–3 years of experience in sales administration, sponsorship, marketing, events, or sports business
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office Suite — Excel, PowerPoint, and Word along with experience with CRM platforms.  Archtics or Ticketmaster proficiency is an asset.

• Availability to work all 10+ Winnipeg Blue Bombers home games (including potential playoff dates), select WFC events, and standard business hours Monday through Friday. This role operates in a live sports environment — game days are the job.

The Winnipeg Football Club welcomes applications from qualified individuals from all backgrounds and abilities. In accordance with accessibility and human rights legislation, the Winnipeg Football Club will provide interview accommodations to qualified job applicants with disabilities and other protected needs. If you require accommodation, please notify us, and we will work with you to meet your needs should you be a successful candidate for an interview.