Sales Lead, Luxury Custom Homes

Description of the company:

Our client is a Calgary custom home builder that designs and builds luxury custom and semi-custom homes across the city's established inner-city neighbourhoods, newer estate communities, and surrounding acreages. Every home starts with a private consultation and moves through design, selections, and construction with a dedicated in-house team, an online client portal, and a carefully selected network of architects, designers, and master trades. 

Why is this role open:

The company's pipeline of custom and semi-custom builds is growing, and the founders want a dedicated Sales Lead to own the front end of the client journey: qualifying inquiries, running private consultations, guiding lot selection, and converting the right clients, so the leadership team can focus on design and delivery. 

Responsibilities:

• Own the sales pipeline from first inquiry to signed build agreement: respond to leads, qualify fit and budget, and book and run private consultations.


• Walk prospective clients through the company's process, timelines, and investment ranges, and set clear expectations from the first conversation.


• Guide clients on lot selection, including community, land, and site considerations, whether they own land already or not.


• Work with the design and estimating team to develop preliminary budgets, scope, and build agreements, then present and negotiate them with clients.


• Host the showhome and represent the company at community and industry events.


• Build and maintain referral relationships with realtors, land developers, mortgage and wealth professionals, and trade partners.


• Maintain the CRM, track conversion metrics, and report regularly on pipeline health.


• Hand off signed projects to the design and construction team with complete, accurate briefs.


• Feed what prospects are asking for back into marketing, plan offerings, and pricing.

Must-haves:

• 5 or more years of consultative sales experience in new home, custom home, or luxury real estate sales, or a closely related category.


• A track record of closing seven-figure homes with private clients.


• Comfort discussing budgets, scope, and construction realities with clients making one of the largest purchases of their lives.


• Enough construction and design literacy to explain the custom build process credibly, from design and permitting through possession.


• Organized and self-directed, with disciplined CRM and follow-up habits.


• Excellent listening and communication skills. You build trust quickly and keep it.


• Valid Class 5 driver's licence and access to a vehicle, and willingness to travel to lots, sites, and client meetings across Calgary and the surrounding area.


• Legally eligible to work in Canada.

Nice-to-haves:

• Experience selling in Calgary's estate communities or inner-city infill market.


• An existing network of Calgary realtors, land developers, or luxury trade partners.


• Experience with Buildertrend, HubSpot, or a similar CRM and client portal.


• Background in estimating, construction, or design.


• An Alberta real estate licence.


• Involvement with BILD Calgary Region or CHBA.

Work style: Full-time in office/on site

Compensation: base + commission

Full-time, permanent, based at the company's Calgary office and showhome. A mix of consultations, showhome hours, lot and site visits, and industry events, with some evening and weekend availability for client meetings.