Sales Manager

At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.

Lead, Coach, and Inspire as Steele Volkswagen’s next Sales Manager!

At Steele Volkswagen, we believe great leadership is about more than driving results. It is about developing people, creating confidence, and building a team that is motivated to succeed together.

We are looking for a Sales Manager who thrives on coaching, enjoys being present and engaged with their team, and understands that the best leaders lead from the front. This is an opportunity to join a dealership known for its strong culture, passionate team, and commitment to delivering an exceptional customer experience.

Steele Volkswagen customers are looking for something different, and so are we. We are seeking a Sales Manager who can bring energy, accountability, and a people-first approach while helping our team continue to grow and perform exceptionally.

What You'll Do:

• Lead, motivate, and coach a team of sales professionals to achieve individual and dealership goals


• Spend time on the sales floor, providing real-time support, guidance, and development


• Create a positive, high-performance culture built on accountability, teamwork, and continuous improvement


• Drive sales performance, customer satisfaction, and profitability


• Partner with dealership leadership to execute strategic initiatives and identify growth opportunities


• Support inventory management, merchandising, and vehicle acquisition efforts


• Mentor and develop future sales leaders


• Ensure every customer receives an outstanding experience from their first interaction through delivery

What You Bring:

• Automotive experience, sales leadership is an asset


• A proven ability to motivate, coach, and develop high-performing teams


• Strong understanding of new and pre-owned vehicle operations


• Excellent communication, relationship-building, and leadership skills


• A hands-on leadership style with a visible presence on the sales floor


• A growth mindset and passion for helping others succeed


• A commitment to delivering exceptional customer experiences

Why Steele Volkswagen?

At Steele Volkswagen, you'll join a team that values collaboration, development, and doing things the right way. We believe our success starts with our people, and we are committed to creating an environment where team members feel supported, challenged, and empowered to grow.

As part of Steele Auto Group, you'll also enjoy a competitive compensation package, performance incentives, comprehensive benefits, retirement savings opportunities, ongoing training, employee perks, and career growth opportunities within Atlantic Canada's largest automotive group.

How to Apply:

Click the link to apply through Steele Auto Group Careers,

• Sign in (top right corner) and create your profile


• Upload your resume

**If you are a current Steele Auto Group employee, please apply through the careers page to ensure you are identified as an internal applicant.