Search Engine Optimization (SEO) Specialist

About CSN Collision

CSN Collision safely repairs more than 200,000 vehicles each year, helping Canadians get back on the road with confidence and peace of mind. Since 2002, CSN has grown into a leader in collision repair, with over 350 locations across Canada, the United States, and Italy.

Position Summary

The SEO Specialist is responsible for planning, executing, and optimizing search engine strategies to improve organic visibility and performance across CSN Collision’s digital ecosystem.

This role focuses on technical SEO, on-page optimization, local SEO, and content development for shop microsites across multiple markets, including Canada (English and French), the United States, and Italy. Working closely with the Marketing Director and cross-functional teams, the SEO Specialist will leverage data, tools, and AI-driven solutions to improve search rankings, drive traffic, and support overall business growth.

Key Responsibilities

Search Engine Optimization

• Conduct keyword research, competitor analysis, and search trend analysis across multiple regions (Canada, Quebec, U.S., and Italy)
• Optimize the CSN website and shop microsites using SEO best practices, including metadata, internal linking, structured content, and technical enhancements
• Develop and implement scalable on-page content strategies tailored to local markets, including French-language optimization for Quebec
• Execute technical SEO initiatives such as site audits, crawlability improvements, indexing, and performance optimization
• Develop and manage off-page SEO strategies, including link building and backlink acquisition
• Optimize and manage local listings (e.g., Google Business Profiles) to improve local search visibility
• Monitor, analyze, and report on SEO performance, providing actionable insights and recommendations
• Collaborate with internal teams to support website updates, landing page optimization, and SEO best practices
• Ensure SEO consistency across multiple markets, adapting strategies to regional behaviors and languages
• Support and execute SEM campaigns, including Google Ads, for CSN shops across Canada

Marketing Support

• Collaborate with the marketing team on campaigns and initiatives
• Maintain the CSN intranet homepage and Marketing SharePoint site
• Support internal and external communications, including email campaigns
• Assist with planning and execution of regional meetings and company events
• Contribute ideas to improve marketing and communication strategies and processes

• 4–6 years of experience in a marketing-related role, with at least 2–3 years of hands-on SEO experience
• Proven track record of improving organic search performance through technical, on-page, and off-page SEO strategies
• Strong experience with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics
• Experience optimizing website content and structure for both search engines and users
• Familiarity with local SEO and multi-location business optimization
• Knowledge and experience using AI tools
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Core Competencies

• Communication: Strong verbal and written communication skills; clear, professional, and collaborative
• Decision Making: Ability to work independently while knowing when to seek input
• Organization & Time Management: Strong planning skills with the ability to manage multiple priorities and deadlines
• Accountability: Takes ownership of responsibilities and delivers on commitments
• Collaboration: Works effectively with diverse stakeholders and teams
• Problem Solving: Analytical mindset with a proactive approach to identifying and resolving issues

Assets (Nice to Have)

• Experience working in an agency environment
• Experience with multi-language or international SEO (French and/or Italian markets preferred)
• Experience with landing page creation and optimization
• Familiarity with CMS platforms such as WordPress and SharePoint
• Experience in the automotive or collision repair industry
• Working knowledge of French (written and/or spoken)

What We Offer

• Competitive salary
• Company laptop
• Health benefits
• RRSP matching
• Bonus program
• Paid time off

Disclaimer: This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and will evolve as CSN continues to grow

CSN is an Equal Employment Opportunity employer. Qualified applicants will receive consideration for employment regardless of age, race, colour, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. We strive to cultivate an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to growing our corporate team in a way that reflects the diversity of our customers and communities in which we live and serve.

If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.