Senior Account Executive, Technology

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Edelman has experienced unprecedented growth in recent years – growth that is reflective of the firm’s ongoing evolution from a PR agency into a communications marketing firm. We now offer several specialized areas of expertise, including creative, social, paid media and research to help clients evolve, promote, and protect their brands in the market. By investing heavily in specialty areas – and by focusing on collaboration, agency position, innovation, and establishing a culture of creativity – Edelman is well-positioned to continue to deliver best-in-class work to our clients in today’s complex media landscape.

Do you get excited by technology and how it’s shaping our future?

Edelman is looking for dynamic and talented communications professional based in Toronto to join our team as an Sr. Account Executive, working in our Technology sector. The ideal candidate will have hands-on experience in earned media, message development, event management, as well as working knowledge of the consumer technology and B2B categories to join their Technology Team. The ideal candidate will also have a solid grasp of storytelling, familiarity with media and social media analytical tools, and excellent writing skills.

You will be given the opportunity to execute smart campaigns across a diverse account mix including telecommunications, security, gaming, gadgets & entertainment, and enterprise technology.

Responsibilities:

· Demonstrate an understanding of today’s news and media landscape and the ability to think through how best to pitch a client’s story to shrinking newsrooms

· Understand key client information, including business strategy, industry issues, products and services, key customers, and competitors

· Provide client service administration support; attend meetings, handle scheduling logistics, and draft agendas and recaps

· Research, compile and analyze the media landscape as it pertains to technology and business influencers and outlets

· Write, edit and proofread materials including press releases, pitch letters, fact sheets and client correspondence

· Participate in new business process including research, audits and proposal development

· Demonstrate general knowledge of social media tools

· Build lists and pitch media

· Commit to continuous learning through internal and external training opportunities

· Live the Edelman values (the relentless pursuit of excellence, freedom to be constantly curious and courage to do the right thing)

Qualifications:

· A Bachelor’s degree (or higher) in Communications or related discipline from an accredited college or university

· 1-2 years of related experience in earned media or communications experience working on enterprise technology, gaming, gadgets, or consumer technology client files

· Excellent knowledge of the media landscape in Canada

· An understanding of the role of communications and PR agencies, experience in agency considered an advantage

· Media relations experience would be valuable, as well as an understanding of how to compile and showcase media results with proactive analysis of message pull-through, tone of coverage, etc.

· Solid grasp of all basic public relations tools, and how they affect the client; experience using media monitoring tools and conducting coverage analysis is a definite asset

· Fundamental understanding of media outreach assignments, with the ability to apply experience and initiative to develop appropriate media strategies

· Understanding of how to compile and showcase media results with proactive analysis of message pull-through, tone of coverage, etc.

· Excellent writing skills across various formats and media

· Proficiency with MS Office, MS Excel and MS PowerPoint is required

· Great references from past employers

· A smart mind for business (it is why we’re here, right?)

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We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.